MUMBAI: Two-wheeler manufacturer TVS Motor Company, today announced its decision to continue with Universal McCann as its Agency of Record. The decision comes post a three-agency pitch for existing Universal McCann’s multi-million rupee account, which was successfully defended by Universal McCann.

The company decided to go for a pitch with the objective of understanding "Industry Best Practices and Standards" to put their current AOR performance in perspective. The agencies invited for this pitch were Infinity Media Solutions, Madison Communications, Lodestar and Universal McCann.

Universal McCann was appointed the AOR in July 2001 by the Company to consolidate spends, improve effectiveness and get better returns. The AOR had handled all the spends on Print and TV of the TVS brand portfolio comprising the brands - Victor, Max, Fiero and Scooty and with the renewal it will continue to manage these brands and will also support all new launches.