2 March 2009Newsletter SubscriptionEmail this Page Volume 23 - Issue No: 66
 

 





Media, Advertising & Marketing Watch
 
 
 










IPL: Kings XI Punjab renegotiates sponsorship deals
Syndication deal with Africa's sports broadcaster to cover Ten Sports' entire portfolio of cricket rights.

ET Now ready with clearances, to launch in June quarter
The English biz channel has received approvals from government; plans to launch in quarter ended June.

Indian TV industry to reach Rs 473 billion in 2013
Indian TV industry to grow at a CAGR of 14.5% during 2009-13 and reach a size of Rs 472.6 billion.

TV industry should opt for disruptive consolidation
Cost control, innovation important in combating recession
Govt mulls on speedy clearance for UK films
Danny, Bollywood actors awarded FICCI IIFA awards
Bebo to launch in India next month
Digitisation to pave India's TV growth

Innovation, target marketing will help combat recession

7UP to 'hydrate' Chennai's Super Kings during IPL

BMW's first sports activity coupé forays in India

Sania Mirza to endorse new Cadbury variant

Diamond Comics partners with License India

Landmark eyes local channels, radio to promote 'Splash'

Carat China bags AIA media account

UK ad revenue to drop by 8.4 per cent

NBC to kick off series featuring Jerry Seinfeld

BSNL launches wireless broadband service in Gujarat

Airtel Digital TV eyes IPL, runs campaign

GM India launches ‘Spark Muzic anthem’ online contest

Govt hikes DAVP ad rates by 10%

Pepsi is official beverage partner of Mumbai Indians

PepsiCo launches new campaign for Slice

Brand-consumer relationships must grow


TV Ratings
Top 10 Programmes (08/02/2009 to 14/02/2009)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (08/02/2009 to 14/02/2009)
Neo Cricket
Star Plus
Colors
Zee TV
Zee Marathi
Sun TV
Sony Entertainment TV
DD1
NDTV Imagine
Zee Cinema
Gemini TV
MAX
SAB
Sahara One
Star One
Maa Telugu
Udaya TV
ETV Marathi
Zee Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•

    Duo of TCS-MMS win Ad Club-BL quiz hands down

    • All’s not lost for apparel exporters

    Source: Hindu Business Line
      
    		•

    Lifestyle retailers may face liquidity pressure at least for one year

    		•

    Reebok's India turnover touches Rs 1,400 crore

    		•

    'Market share expected to grow by 50%'

    • Where Facebook, SMS get the ad juices flowing

    • BSNL launches 3G in 11 cities

    		•

    Raymond to double West Asia store count in 3 yrs

    		•

    Shoppers Stop pulls out from unviable projects

    Source: Business Standard
      
    		•

    Hearst papers to ration free Web content

    Source: The Money Times
     
      
    		•

    Prices of home video rights fall 40% in past 6 months

    Source: Merinews
      
    		•

    54th Filmfare Technical Awards announced

    Source: Economic Times
      
    		•

    Modi to continue as IPL chairman till 2013: Shashank

    Source: Hindu
      
    		•

    The body snatchers

    Source: DNA
     
    International News
    		• NFL's Vikings Tap BBDO
    		• Yahoo's Bartz to Streamline Corporate Structure
    		• Marketers Lose Confidence in Channel Partners
    		• Older Folks Worry Less About Money
    		• Alpo Gets to the Meat of the Problem
    		• 'LHJ' Editor Draws ASME Scrutiny, Again
    		• More Cuts: McCann S.F. Trims 40
    		• Skittles Wikis Its Home Page
    		• IPG Boosts Net Income for Q4, Full-Year '08
    Source: Ad Week
     
    		• Petco Hires First CMO
    Source: Brand Week
     
    		• Proton Laboratories Signs $18500000 Advertising Deal
    Source: CNNMoney.com
    		• Interpublic Immune To Advertising Decline
    Source: Forbes
     
    		• Profits soar at Rightmove as advertising moves online
    Source: Telegraph
     
    		• Newspaper boss makes advertising plea
    Source: News
     
    		• Internet advertising for DUI lawyers
    Source: Examiner.com
     
    		• Five and ITV expected to lose up to 600 jobs this week
    Source: Independent
     
    		• Media advertising spend falls 10pc in Jan
    Source: The Australian
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