Indiantelevision.com Team

(27 February 2009 5:30 pm)

NEW DELHI: PepsiCo India is the official beverage partner of Mukesh Ambani’s Reliance-owned IPL team Mumbai Indians.

According to the agreement, Pepsi has the exclusive pouring rights at home matches besides being the official beverage for the Mumbai Indians. Additionally, the association provides Pepsi with exclusive branding rights on the player uniform, besides in-stadia visibility and activation rights.

Says PepsiCo India executive vice president - Marketing, Cola Sandeep Singh Arora, “We are thrilled to announce Pepsi’s association with the Mumbai Indians in the Indian Premier League 2009. The Mumbai Indians team are go-getters equipped with self-belief and a ‘can do’ attitude which perfectly personifies Pepsi’s Youngistaan philosophy. This exciting partnership also brings with it a unique platform for Pepsi to engage with millions of cricket fans in Maharashtra and across the country.”

Pepsi will be soon launching a 360-degree campaign comprising mass media, in-stadia, in-market activation and online platforms across the country.

“Reflecting Mumbai’s diversity, spirit and resilience, the Mumbai Indians are gearing for a power packed performance in the second edition. We are very excited to partner an iconic brand like Pepsi as our associate sponsor and pouring partner in IPL 2009. Pepsi is a perfect fit for this dynamic team with a rich blend of experienced and young talent," says an official spokesperson of Mumbai Indians.