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NEW
DELHI: Direct-to-home (DTH) operators hope to cash in on the
Indian Premier League frenzy to mop up subscribers. Airtel
Digital TV, the DTH service of Bharti Airtel, has come out
with an array of promotional campaigns which will run through
the course of the second edition of IPL that kicks off on
10 April.
Subscribers
who successfully complete the slogan 'I love Digital TV because...'
will get to meet Airtel Digital TV's brand ambassador AR Rahman
who recently scooped two Oscars - best original score and
best soundtrack - for Slumdog Millionaire. The other
brand escorts include Bollywood stars Saif Ali Khan and Kareena
Kapoor, and cricketers Zaheer Khan and Gautam Gambhir.
That's
not all. Airtel will dole out prizes like 60 Samsung 37-inch
LCD TVs, 600 Samsung MP3 players, 1200 Nokia phones and 12000
cash back vouchers of Rs 250 each.
The promotional campaign will run till 31 May, 2009. The offer
is open to new customers across the country except Tamil Nadu.
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