NEW
DELHI: Carat China has bagged the media buying and planning
account of international insurance company, American International
Assurance (AIA).
Prior
to this, the account was handled by PHD and Universal McCann.
Says
Carat managing director-Eastern China Seth Grossman, “We
are happy to serve as communications partner to an industry
leader with such a long and proud history in the China market.”
In
a bid to promote AIA’s ‘Project future’ initiative,
Carat plans to deliver a fully integrated campaign that includes
television, digital, print and outdoor.
