Indiantelevision.com Team

(27 February 2009 5:45 pm)

NEW DELHI: PepsiCo India today kicked off a new campaign for its mango-based drink Slice.

Says PepsiCo India business head - Juice and Juice Drinks Homi Battiwalla, ""Slice has seen powerful consumer momentum post the re-launch of 2008. We are confident that this year's campaign will reinforce the momentum behind the brand."

Directed by international filmmaker Jonathan Lennard, the new TVC features Slice's brand ambassador actress Katrina Kaif and has been conceptualised by JWT.

The TVC shows Kaif decorating a room with flowers and candles in anticipation of a beautiful, romantic evening. As she slowly settles down, we realise that she is really enjoying her favourite mango drink Slice. The next few moments are just about her and her indulgence with the new delicious taste and sweet aroma of Slice.

The mango drink will be promoted across TV channels, print, radio and out-of-home.