Indiantelevision.com's The Ad Linx Reporter dated 16 March 2009 - Global and Indian advertising news, information and data at your fingertips

Media, Advertising & Marketing Watch

Max ropes in slew of sponsors for IPL
Vodafone, Airtel Digital TV step in as presenting sponsors; Coke & Hyundai are associate sponsors.

Zee News Ltd to invest Rs 600 mn in Telugu and UP news channels
Zee 24 Ghantalu requires Rs 400 mn & UP news chnl Rs 200 mn; both to launch between 20-31 March.

Prasar Bharati waits for govt nod on global tender for Commonwealth Games
Prasar Bharati expects to finalise next week its proposal for global tender for Commonwealth Games.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	IPL matches with ‘enhanced consumer experience’
	Falling rupee brings no joy to knitwear exporters
	Indus League store in Thrissur
	More space for India
	Source: Hindu Business Line

	IPL bosses reworking schedule
	Hoardings dazzle less, save 1.70 lakh units a month
	Source: Hindu

	Airport ad rates touch the sky
	Elite Gen-Y not willing to buy celebrity pitch
	Source: TechWhack



	Ad vans seized, heat on KMC men
	Source: Times of India

	Nivea to launch fewer products this year, to focus on brand building
	Mukesh Ambani bats for IPL with Chidambaram
	SME channel partners expect 12-13% growth in 2009: AMI
	Chhattisgarh offers to host IPL matches
	Home ministry to review IPL schedule on today
	Source: Business Standard

International News

	CBS Sports, NCAA Pact With MobiTV
	ExxonMobil Preps 'Speed Dreams'
	EA Sports Names Lead Shops
	NBC Turns Up Heat for Summer
	OOH Revenue Takes a Tumble
	Google's Armstrong to Lead AOL
	Many Wouldn't Care If Local Paper Folded
	Nielsen: Total Ad Spend Down 2.6% in '08
	PHD Keeps Discovery
	A-B, Goodby Split Up
	Source: Ad Week

	PepsiCo Gets Web 2.0 for South by Southwest
	Domino's Proposes Its Own Bailout Plan
	Kraft Contemporizes Canadian Cracker Brand
	Anheuser-Busch Dumps Goodby
	Source: Brand Week

	Even In-Game Advertising Is Hurting, IGA May Be Up For Sale
	Source: Kotaku

	Outdoor Advertising Tumbles 15% in Q4 08
	Source: Media Buyer Planner

	Luxottica to Shut 100 Stores, Trim Brand Advertising
	US Advertising Fell 2.6% Last Year, Nielsen Reports
	Source: Bloomberg

	Printer swings to loss on drop in advertising
	Source: Toronto Star

	Calls for curbing of junk food advertising
	Source: Belfast Telegraph

	Google Exec to Lead AOL, Focus on Internet Advertising
	Source: TMCnet

	China's advertising revenue reaches $27.78 bln in 2008
	Source: Xinhua

	Fast track your mobile advertising
	Source: NEWS.com

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