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MUMBAI: Zee News
Ltd. (ZNL) is investing Rs 600 million in its two regional news channels which
are slated for launch this month, a senior executive said. Telugu
news channel Zee 24 Ghantalu will require a capex of Rs 220 million and an operating
expense of Rs 180 million for one year. The news channel for Uttar Pradesh will
have an investment need of Rs 200 million towards capex and operating cost for
a year. "We
are looking at launching these two channels between 20 March and 31 March. They
will take up the positioning of being serious news channels. These markets have
a high consumption of hard news," said the executive. |