Saatchi
& Saatchi wins San Miguel creative account
Indiantelevision.com
Team
(13 March 2009 10:40 pm)
NEW
DELHI: Saatchi & Saatchi has bagged the creative duties of the Carlsberg-owned
beer brand San Miguel.
There was no multi-agency
pitch held for this account.
San
Miguel will first produce a campaign for the brand that will break in May. The
agency will also create an "ongoing" marketing communications strategy
for the same.
The campaign will
be run across various media platforms including television, cinema and print.
