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Bharti AXA General Insurance launches new TVC
 

Indiantelevision.com Team

(13 March 2009 10:30 pm)

 

NEW DELHI: Bharti AXA General Insurance has launched a new television commercial that focuses on motor and health products.

Says Bharti AXA General Insurance CEO Milind Chalisgaonkar, “The objective of the campaign is to position our brand as being customer-centric in a simple uncomplicated manner. We have used animations to depict our fast, fair and friendly approach to meeting our customer needs.”

Created by Contract, the TVC is an animation which begins with a man driving his car in the city. It follows him as he leaves the city and sets into a more rural backdrop where his car hits a bump and turns turtle.

Despite the setback, he does not panic and asks for his Bharti AXA motor insurance service to come to his aid. Promptly a hand enters the scene with a tow truck to help him out of the situation.

 

 
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