Overview
of shampoos/conditioners advertising on TV during 2008
(10 March,
2009) |
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Key
Findings:
-
53 per cent rise in TV ad volumes of 'shampoos/conditioners'
category during 2008 compared to 2007.
- 'HUL'
leads in advertising of 'shampoos/conditioners' brands
on TV during 2008.
- 'Superia
Maxi Protect Shampoo' was the top new brand of 'shampoos/conditioners'
category that advertised the most on TV during 2008.
- 'Sushmita
Sen' leads in celebrity endorsement of 'shampoos/conditioners'
brands on TV during 2008.
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Volume
growth of shampoos/conditioners on TV during 2008
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-
Compared to 2007, 53 per cent rise in TV advertising of
'shampoos/conditioners' category during 2008.
Top
advertisers of shampoos/conditioners on TV during 2008
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'Hindustan Unilever Ltd', 'Procter & Gamble' and 'ITC
Ltd' were the top three advertisers of 'shampoos/conditioners'
category on TV during 2008, which together contributed
for 72 per cent share.
Top
new brands of shampoos/conditioners on TV during 2008
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'Superia Maxi Protect Shampoo', 'Clinic All Clear Soft
and Silk' and 'Dove Therapy Conditioner' were the Top
three new 'shampoos/conditioners' brands advertised on
TV during 2008.
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Advertising
of shampoos/conditioners on national and regional channels
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During 2008, advertising of 'shampoos/conditioners' brands
on national and regional channels was in the ratio of
52:48.
Celebrity
endorsing shampoos/conditioners brand on TV
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- Top
three celebrities endorsing 'shampoos/conditioners' brands
on TV during 2008 were 'Sushmita Sen, 'Kareena Kapoor'
and 'Bipasha Basu'.
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| (Analysis from AdEx India - A Division of TAM Media Research) |
