29 April 2009Newsletter SubscriptionEmail this Page Volume 24 - Issue No: 7
 
 

 





Adex Analysis
 
 
 










Financial services ads on TV in FY 2009
TV ad volumes of banking & financial services fell 9% in 2008-09 compared to year ago - AdEx India Analysis.

Media, Advertising & Marketing Watch
Dish TV eyes Rs 12.5 bn revenue in FY'10
 Dish TV plans to mop up 2.5 mn subscribers in FY'10; targets Rs 12.5 bn revenue and reduction in net loss.

UTV Q4 net slumps 51% to Rs 132 million
 Losses from broadcasting, gaming and new media hit Q4 consolidated net profit; net income down by 2.7%.

UTV Bindass ties up with Planet M for merchandise

Canon, Star Movies team up to promote Legria camcorders

LG launches new range under ‘Stars of India’ brand

CN bags broadcast license for Jimmy Two-Shoes in Asia and Australia
Jonas Brothers to host Fox's Teen Choice Awards in August

Sky Media announces on-demand advertising

Spike wins digital creative duties for Virgin Media

Star India EVP Yash Khanna resigns

Intelsat 22 Satellite to be launched in 2012


TV Ratings
Top 10 Programmes (12/04/2009 to 18/04/2009)

Doordarshan's Top 10 
Top 10 In All TV Homes 
Top 10 in Cable & Satellite Homes

Top 100 Programmes (12/04/2009 to 18/04/2009)
Star Plus
MAX
Colors
Zee TV
Sun TV
Zee Cinema
Ten Sports
Zee Telugu
NDTV Imagine
Gemini TV
Sony Entertainment TV
Star One
SAB
Zee Marathi
Kalaignar TV
ETV Marathi
Cartoon Network
Maa Telugu
Udaya TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•

    Britannia buys out Fonterra in dairy joint venture

    		•

    Emami eyes Rs 300cr summer sales

    		•

    Loop Telecom's Tamil Nadu, Orissa launches next week

    Source: Business Standard
      
    		•

    Sachin, Sanath slam their way to peak viewership

    		•

    Ms Sujatha , CEO, Suvai Ice Creams, Coimbatore; Bannari Amman Institute of Technology, Sathyamangalam

    Source: Hindu Business Line
      
    		•

    Advertisers shift accounts for cost efficiency, better service

    • Buying celebrity time in bulk now seen as a cheaper option

    • Independent agencies offer crucial advantage

    Source: Livemint
      
    		•

    Magna forecasts 32 per cent increase in online video ad spend for 2009

    • The New York Times considers charging for website

    Source: domain-B
     
      
    		•

    ESPN hikes ad rates for T20 World Cup

    		•

    Telcos dominate IPL-2 ad space

    		•

    Tea and politicians make strong brew

    		•

    Raising the banners

    • Bawd Copy

    		•

    Brand Launches

    • DesignBridge setting up base in India

    • What drives most unconventional media services outfit

    Source: Economic Times
      
    		•

    Britannia buys out Fonterra in JV

    Source: DNA
      
    		•

    ABC Interactive Accredits AdJuggler

    Source: IT News Online
     
    International News
    		• General Mills Recruits Blog Backers
    		• Miles Nadal Sees Industry Under Siege
    		• Smart Phone Users Take Ad Action
    		• Lippert Critiques Today's Fireside Chats
    		• Twitter's Audience Has a 'No Return' Policy
    		• 4A's to Combine Media, Leadership Confabs in '10
    		• Bristol-Myers Squibb Reviews Media
    		• Mixx Launches Ad Tool
    		• Recession Slows New Product Development
    		• $73.9 Mil. Q1 Loss for IPG
    Source: Ad Week
     
    		• Swizz Beatz Onboard for Hennessy Launch
    		• Recession Slows New Product Development
    		• Can Jewelers Stay Afloat in Sea of Sales?
    		• Bristol-Myers Squibb Reviews Media
    Source: Brand Week
    		• Sky long form 'Green Button' advertising
    Source: Advanced Television
     
    		• NBC.com Rolls Out Some New Video-Ad Options
    Source: Paid Content
     
    		• Advertisers hit with record complaints
    Source: Reuters
     
    		• WPP’s Q1 Revenue Tumbles Nearly 6%
    Source: Media Buyer Planner
     
    		• ID thieves advertising on YouTube
    Source: VNUNet.com
     
    		• Yahoo and Google battle for advertising
    Source: The Australian
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