Indiantelevision.com Team

(28 April 2009 11:30 pm)

MUMBAI: UTV Bindass has tied up with Planet M to launch its collection of Bindass T-shirts and bags. The collection has been inspired by the 'Bindass Indian' attitude.

The merchandise was unveiled at Planet M outlet in Phoenix Mills, Mumbai today.

The T-shirts come with printed messages like Emotional Attyachar, Kya Farak Padta Hai Yarron and Party it Loud. The T-shirts are priced between Rs 375 to Rs 525 while bags are priced between Rs 375 to Rs 399.

Says UTV Bindass channel head Heather Gupta, "We pride ourselves in offering the Bindass Collection of high-quality, inspirational and fun T-Shirts along with bags at a reasonable price. The theme that we are launching clearly defines the slogan Be Bindass, Be Yourself, we want to position ourselves as an iconic youth brand and through this tie up we aim to achieve this."

Planet M Retail CEO Subir Ghosh adds, "Planet M's latest collection of Bindass T-Shirts and Bags is a part of our endeavor to connect and inspire our consumers. The Bindass collection will capture the true essence and vibe of the Indian youth making Planet M a single stop not only for music and mobile entertainment but also for unconventional fashion wear and accessories."