MUMBAI:
Sky Media has announced the launch of on-demand advertising services.
Starting June,
viewers can see extended commercials using the green button bookable advertising
service. This will be active alongside Sky's existing interactive TV red-button
service.
The service will
be available to 50-channels represented by Sky Media.
Harry
Potter and the Half Blood Prince, Ice Age3, T-Mobile and McMillan
Cancer Support will be aired initially.
