Overview
of banking & financial services sector advertising on TV
during FY 08 -09
(28 April, 2009) |
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Findings:
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'Banking & financial services' sector has seen rise
of 42 per cent during FY 2008-09 compared to FY 2005-06.
- 'Banking-services
& products' was the top category under 'banking &
financial services' sector advertising on TV during the
current fiscal year.
- 'Union
Bank of India' was the number one advertiser of 'banking
& financial services' on TV during FY 2008-09.
- 'The
Royal Bank of Scotland' topped the top 10 list of new
brands advertised under 'banking & financial services'
sector on TV during the current fiscal year.
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Volume
growth of 'banking & financial services' on TV during
FY 2008-09
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TV advertising of 'banking & financial services' decreased
by 9 per cent during FY 2008-09 compared to FY 2007-08.
Quarterly
advertising share of 'banking & financial services' on
TV
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High share of 'banking & financial services' advertising
on TV during the third quarter of current fiscal.
- Whereas
during FY 2007-08,81 per cent of TV ad volumes of 'banking
& financial services' were disperse across the last
three quarter with maximum share during the fourth quarter.
Share
of 'banking & financial services' categories on TV during
FY 2008-09
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'Banking - services & products' was the top category
under 'banking & financial services' sector advertising
on TV followed by 'corporate image-NBFCs' and 'securities/sharebroking
organisation' with 8 per cent and 7 per cent respectively
during FY 2008-09.
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Volume
growth of 'banking & financial services' categories on
TV
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Compared to FY 2007-08, 'corporate image - financial institutions'
has recorded maximum growth in its TV ad volumes followed
by 'education loans' and 'corporate image-NBFCs' during
FY 2008-09.
Top
advertisers of 'banking & financial services' on TV during
FY 2008-09
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- Top
three advertisers of 'banking & financial services'
sectors on TV were 'Union Bank of India', 'ICICI Bank
Ltd' and 'IDBI Bank' during FY 2008-09.
New
brands of 'banking & financial services' sector advertised
on TV
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'The Royal Bank Of Scotland', 'Tata Capital' and 'Visa
Prepaid Travel Card' were the top three new brand of 'banking
& financial services' sector advertised on TV during
FY 2008-09.
- Two
brands each of 'banking - services & products', 'credit
cards' and 'ATM services/debit cards' made it to the top
10 list of new brands of 'banking & financial services'
advertised on TV during FY 2008-09.
Contribution
of national and regional channels in advertising of 'banking
& financial services'
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Advertising of 'banking & financial services' on national
and regional channel was in the ratio of 72:28 during
FY 2008-09.
Watch
out for forthcoming interesting analyses in future. |
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| (Analysis from AdEx India - A Division of TAM Media Research) |
