Indiantelevision.com's The Ad Linx Reporter dated 24 April 2009 - Global and Indian advertising news, information and data at your fingertips

Media, Advertising & Marketing Watch

IPL ratings take a rain wash
IPL matches from Sunday to Tuesday reap rating of 5.02 compared to opening double header TVR of 5.5.

Zee News Ltd crosses Rs 5 bn revenue, Q4 net drops
ZNL Q4 net falls 42.7% to Rs 87.6 mn on turnover of Rs 1.38 bn; for first time FY09 revenue touches Rs 5.2 bn.

ESPN Star Sports renews TV rights for Wimbledon for 6 years
ESPN Star Sports bags broadcast rights for Wimbledon Championships for 6 yrs; to get 70 hrs of coverage a yr.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Mont Blanc pens India strategy
	Brandscapes to devise Tata Group’s brand strategy
	IPL matches reach 10 m viewers
	Source: Hindu Business Line

	IPL2 viewership hits 2 million more than IPL1
	Kingfisher ad equates LCCs with 'Indi-gnity'
	Source: Business Standard

	KMC lens on illegal poll hoardings
	Times Now leads in poll viewership
	Source: Times of India

	South African elections overtake IPL hype
	Source: SINDH TODAY


	YouTube gets a makeover to tap more ad
	Source: CIOL

	AdEx will grow by 4.7%
	Source: Campaign India

	IPL ratings drop after overseas shift
	Source: Hindu

	UTV Launches First Mobile Music Channel in India
	Source: Ozel Webtasarim

	Abu Dhabi Media Seeks Cost Cuts Amid Mideast Ad Slump-Exec
	Source: Zawya

International News

	Digital Agencies Stay Optimistic on Client Budgets
	Current Puts RFP Call on Twitter
	Confirmed: Initiative Keeps Home Depot
	Mark Burnett: Producers Want In on Ad Action
	Y&R Chicago's Reath Takes on Broader Role
	Chris DeWolfe Out as MySpace CEO
	MLB, Disney's 'G-Force' in Sponsorship Deal
	Still Spending on Mom
	Zimmerman Snares Ashley Furniture
	Gannett Forms Digital Ad Network
	Source: Ad Week

	Del Monte's Recession Pitch: Canned Food
	Qwest Touts Savings in New Campaign
	How NFL Is Drafting Fans Via Social Media
	MLB Goes to Bat for 'G-Force'
	Source: Brand Week

	McClatchy 1Q loss widens amid advertising meltdown
	Source: Bloomberg

	Euro RSCG China appoints chief strategy officer
	Source: Brand Republic

	Yahoo! targets smes for online ads
	Source: Business Mirror

	McClatchy 1Q loss widens amid advertising meltdown
	Source: Google

	Online set to take centre stage over traditional advertising methods
	Source: BD Recruitment

	Aerial advertising makes an advent into India
	Source: Newstrack India

	Times Co. CEO affirms Globe bargaining deadline
	Source: Boston Globe

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