Indiantelevision.com Team

(23 April 2009 9:45 pm)

NEW DELHI: Automobile company Volvo Car India has launched its first television campaign targeting the Indian market for its flagship sedan brand, S80.

Playing on the tagline, ‘Leaders who look after their people deserve to be looked after well', the commercial has been created by Pickle Advertising while it has been produced by Icon Productions.

Says Volvo Car India marketing and PR manager Sudeep Narayan, "We are excited about our first TV commercial on Indian screens. With the launch of this commercial, we would make in-roads into the luxury car buyer’s mindset."

The commercial captures the exterior and interiors of the car brand. Positioned as a car for connoisseurs, the TVC brings alive the salient features along with its Scandinavian design showcasing the luxurious comfort level that consumers expect from a Volvo.