| MUMBAI:
Viacom’s BET Networks and MTV Networks are joining their channel resources
to jointly launch Centric, a channel targeting thet middle-aged 25-54 year old
African-Americans. Both
BET and MTV are planning to roll out the channel by October this year. Says
BETN president and COO Scott Mills, “We have within our universe today between
MTV Networks and BET Networks existing distribution to deploy against the launch
of this network. What we are creating is a brand new network targeted at adult,
upscale, sophisticated and aspirational African-American and multicultural audiences."
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