6 March 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 25








Media, Advertising & Marketing Watch

Edelweiss Capital is ICL title sponsor
 Indian Cricket League ropes in financial services company Edelweiss Capital as title sponsor for upcoming tournament; event to kick off on 9 March and conclude on 7 April.

ICL unveils team gear for Ahmedabad Rockets, Lahore Badshahs

 

DTL mulls Hindi feed; launches local show
 Discovery T&L plans to launch a Hindi feed in addition to its existing English feed; launches local show with Manish Arora.

Star inks deal with Dish Network for US DTH viewers
 Star signs a multi-channel distribution deal with Dish Network for five Asian channels; includes Star Plus and Star One.

Hathway acquires 51% in Bhaskar's cable TV arm and Gujarat Telelinks
 Hathway Cable buys 51% stake in 2 mid-sized cable TV firms, Bhaskar Multinet and Gujarat Telelinks; Digital Entertainment Networks and Digicable Network were also in contention..

JWT India wins Commonwealth Games campaign

Strings Advertising bags Ejinnpower account

Honda launches scooter Aviator

Renault Formula 1 ropes in Pepe as sponsor

23 per cent mobile users see ads: Nielsen

William Ganon, Staffan Nilsson join GoldSpot Media

Nickelodeon to air mermaid magical 'H2O'

News channels, govt welcome BARC; no to weekly ratings

Zee TV to extend afternoon band from 10 March

Sony shuffles programmes in prime time band

Tata Comm, BitGravity sign global strategic partnership

Mobile reviving radio listening: TNS survey

TV Ratings
Top 10 Programmes (17/02/2008 to 23/02/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (17/02/2008 to 23/02/2008)
Zee TV
Star Sports
Star Plus
Sun TV
DD1
Sony Entertainment TV
Zee Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Starcom develops tool to get higher reach via ads
    		• Advertisers` no show for Chandra`s ICL
    		•  Indian beer market in high spirits
    		• KFC to add franchise stores
    		•  Yamaha, Mitsui to set up motorcycle JV in India
    Source: Business-Standard
     
    		• Deepika Padukone becomes brand ambassador for ITC soap
    		• Age catches up with Amitabh Bachchan
    		• Mallya plans to roll out Whyte & Mackay's value brands
    Source: Economic Times
     
    		• Kajol new brand ambassador of Anchor White
    		• Edelweiss will be title sponsor for ICL
    Source: DNA
     
    		• Walls closing in on cornered ICL
    		• Second IPL auction on February 20
    Source: Indian Express
     
    		• Indian mobile TV market to reach $360 m in 2008
    Source: Sify
     
    		• Northgate Tech unit signs ad pact with QQ.com
    Source: India Infoline
      
    		• Aegis to launch digital, outdoor ad arms
    Source: Livemint
     
    		• ‘Focus on intuition, authenticity vital for engaging consumers’
    		• Edelweiss is title sponsor for ICL
    		• S Kumars demerges retail biz into Brandhouse Retails
    		• Beyond the boundary
    		• Indian Premier League or Initial Public Offering?
    		• An adventurous journey ahead
    		• Discovery Travel to showcase Indian fashion and design
    Source: Hindu Business Line
     
    		• Consumer engagement gives way to marketing success
    		• KFC to introduce 15 new items, plans 66 outlets in 2 yrs
    		• Reliance opens Apple iStore in Hyderabad
    Source: Financial Express
     
    		• Post win, cricketers become hot property
    		• US recession not to affect ad spends
    Source: Moneycontrol.com
     
    International News
    		• Nielsen's Ent. Group Ups Three Execs
    Source: Media Week
     
    		• Mixed Messages: Billboards Fuse Old, New Media
    		• Update: Firebrand to Close
    		• Burlington Trims Field in $60 Mil. Pitch
    		• Callaway Golf, Y&R Part Ways
    		• 4A's: Make Room for Paid Search
    		• Donlin to Exit GM Planworks
    		• 4 Shops in the Hunt for nVidia
    		• Circuit City's CMO Steps Down
    		• Disney Unit Selects Mullen
    Source: Ad Week
     
    		• Top Marketer Becker Named CEO of Reebok
    		• Pow! Ammer Leaps to Marvel!
    Source: Brand Week
     
    		• Kenya: Advertisers Move to Boost Quality of Media Research
    Source: AllAfrica.com
    		• Omniture in strategic advertising alliance with Baidu.com
    Source: Forbes
     
    		• NBC Says Online Ads Are Recalled Better Than TV Ads
    Source: TV Week
     
    		• Johnston Press squeezed by 2008 advertising outlook
    Source: The Herald
     
    		• Ozzie: Microsoft needs Yahoo for Web, advertising plan
    Source: Macworld
     
    		• Sun-Times Media Group Hires Former 'Trib' Ad Veep As Marketing Head
    Source: Editor & Publisher
     
    		• Easyjet ad grounded by watchdog
    Source: BBC News
     
    		• ‘Advertising market in Bangladesh expanding fast’
    Source: Independent-Bangladesh
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