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MUMBAI:
Zee TV is extending its afternoon band from 10 March with
its new show Saath Saath Banayenge Ek Aashiyaan which
will air at 1 pm.
Starting
from 1 pm, the afternoon band has Rakhi at 1:30 pm,
followed by Meri Doli Tere Angana at 2 pm.
 Zee
TV business head Tarun Mehra said, “We realised the need
for original programming in the afternoon. Our research showed
that viewers were keen to sample some fresh content and not
just the repeats of prime time shows. Saath Saath Banayenge
Ek Aashiyaan has a theme that is very new but relatable.”
Produced
by Meteor Films, the show Saath Saath is the story
of a Delhi-based Punjabi family. The two grandsons of the
family get married to girls who are geographically and culturally
poles apart from each other. One hails from a small town in
Punjab while the other is an NRI who has been brought up across
the seven seas.
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