Indiantelevision.com Team

(5 March 2008 7:30 pm)

MUMBAI: Strings Advertising has won the account of desktop software company Ejinnpower. The account was won in a multi-agency pitch.

The brand campaign has just taken off on print and radio, and it will be driven by a combination of press, outdoors, radio and other BTL activities.

Strings Advertising director Krishna Upadhyaya says, “We are not selling a product here; it is rather a case of concept marketing. And we are here to build a long-term brand for the client.

"The out-of-the-box thinking of the agency and the smart positioning strategy we developed for this product landed us this business."

Initially, Ejinnpower has been launched in Mumbai only and will move on to other markets soon.