|
MUMBAI:
The Essel Group has announced that the Indian Cricket League
(ICL) has roped in renowned designers 'Shantanu and Nikhil'
to design the team uniforms for the two new teams Ahmedabad
Rockets and Lahore Badshahs.
The cricket gears for the earlier six teams (Chennai Superstars,
Kolkata Tigers, Delhi Giants, Mumbai Champs, Hyderabad Heroes
and Chandigarh Lions) have been designed by Manish Arora.
"The
inspiration to design these team gears has been drawn from
what each team stands for and is customised to reflect each
team's philosophy and spirit. The graphics and the colors
are based on team names and affiliations and are intended
to give a global yet essentially personal and exhilarating
touch to the teams," an official release said.
For
Lahore Badhshahs, the designers have created a look inspired
by the motif of the sword, while for Ahmedabad Rockets they
have used designs, which show the energy, and power that their
name suggests. The designers have used colors of celebration
like red and saffron which are also the colors of fire and
energy, against a shining metallic backdrop to symbolize fireworks
in the night.
Shantanu
says, "It's the 'sports-meets-fashion concept' that really
got us excited. We have used this opportunity to create clothes
which make the sportsmen look edgy and cool, without losing
that sporting touch. Our aim has been to make them look like
global players and we have taken inspiration from their own
team affiliation and name.
"We
have had close associations with both cricket and tennis for
a long time. As sportspeople ourselves, we understand the
spirit of the game. Thanks to ICL we have this exciting opportunity
to now create clothes for sportspeople."
The
designer duo started their brand 'Shantanu and Nikhil' in
1999 and have gone on to dress personalities like Zaheer Khan,
Irfan Pathan, Leander Peas, Amitabh Bachchan, Isha Shravani
and Manoj Bajpai amongst others. The designer-duo has two
signature stores in the prime locations of New Delhi, besides
having a strong presence in couture stores nationally and
internationally. Internationally, the label is available in
Dubai, Kuwait, Tokyo, Switzerland, Birmingham, London, Jeddah,
New York, Vancouver.
| 
