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MUMBAI:
Sony Entertainment Television (SET) has shuffled the prime
time. The channel has done a market research and changed the
timings of three shows. The changed timings have been effective
since last Monday.
Babul
Ka Aangan Chootey Na, which was earlier aired at 10 pm,
has now been shifted to 9:30 pm. Amber Dhara, which
was aired at 9:30 pm, has now been scheduled for 8:30 pm.
The 8 pm show Tujhko Hai Salaam Zindgi has been shifted
to 10 pm.
SET
creative head Sanjay Upadhyay said, "This shuffling is
a corrective measure taken in the channel's interests. We
want to exercise the best possibility to enhance viewership,
and that's why we cited a market research."
These
changes were made in an attempt to streamline the shows in
a pattern so that viewers get a variety of shows at a stretch.
However, Kuch Is Tara, which has so far done well for
the channel and has become quite popular, stays constant at
the 9 pm slot, informed Upadhyay.
On
being queried about the performance of these individual shows,
Upadhyay said, "Babul Ka Aangan Chootey Na has
been doing very well whereas Tujhko Hai Salaam Zindgi
unfortunately did not take off well."
"Amber
Dhara is different from the hardcore genre of programming.
Although this show failed to deliver good on numbers, it has
established a loyal viewership," added Upadhyay.
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