13 March 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 30








Media, Advertising & Marketing Watch

9X to launch Sunday prime time with 'Vodafone Yeh Hai Jalwa'
 INX Media's Hindi GEC 9X launches Sunday prime-time band "Sunday Dhamaka" from 16 March at 8 pm with dance-based reality show 'Vodafone Yeh Hai Jalwa.'

 

NDTV Imagine to launch overseas, targets Q1 of FY'09
NDTV Imagine has finalised plans to launch overseas by the first quarter of next fiscal, its debut abroad will be followed by that of lifestyle channel NDTV Good Times.

B.A.G Films' E24 to launch by March-end
 B.A.G Films is launching ent channel E24 by March-end; housed under B.A.G Glamour, E24 is currently under test runs.

PPC partners Radio City to promote 'Khuda Ke Liye' soundtrack
 Percept Picture Company partners Radio City for 'Khuda Ke Liye' soundtrack; songs to go on air from Thursday.

IPL's Bangalore Royal Challengers unveils logo

SRK, Katrina Kaif dominate mobile content in India

Sahara News ex-VP Sandeep Singh pens management book

Aamir Khan is Samsung mobile's new brand ambassador

TNS forms new unit TNS Media, appoints D DeBiase as CEO

GM to launch new TVC for Chevy

Radhika Shapoorjee is Ipan president

Gillette throws Mach 3 Turbo Comfort Challenge

Edelman Asia Pacific launches digital unit

Turner names Paul Condolora as SVP, digital

AIR not to cut down on number of radio stations

2nd Reliance Mobile Vijay Awards in April

Marcus Arthur is BBC Worldwide MD global brands

Avid, HP tie up for mass media education initiative

NBC, Limelife launch series-based mobile game

TV Ratings
Top 10 Programmes (24/02/2008 to 01/03/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (24/02/2008 to 01/03/2008)
Zee TV
Star Plus
Star Sports
Sun TV
DD1
Sony Entertainment TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Nailing the true value in the ad industry to set the tone for Goafest
    		• UK watchdog raps Indian restaurant for misleading ad
    		•  Rediffusion DY&R hires 50 people, names new head for LG account
    		• Brand Shahid going solo in bollywood
    		•  DMRC tunnel becomes source of revenue
    		• Multiplexes selling 10-12% of tickets via net & mobiles
    		• Food for thought: Amul to enter bakery segment
    Source: Economic Times
     
    		• No SC relief to Ranbaxy on controversial commercial
    		• A brand by any other name...
    		•  Strategy in place to dethrone Bajaj: TVS
    		• LG to invest $1.5 billion for `premium` image
    		• Anchor White ropes in Kajol as ambassador
    		• Scooters India plans electric two-wheeler
    		• SRK is new baadshah of mobile screen
    		•  Media firm to animate story on Taj Mahal
    		• Reliance Digital plans to launch private labels
    Source: Business-Standard
     
    		• Aamir Khan is brand ambassador for new Samsung phones
    Source: DNA
     
    		• Party spirit marks launch of Bangalore Royal Challengers
    		• Bharatstudent gets sponsorship rights
    Source: Hindu
    		• BBC ties up with Spice TV
    		• ‘IPL will help us build brand image at no cost’
    		• Oral-care majors pump in a breath of freshness in marketing strategies
    		• Ruchi Soya forays into health drinks
    Source: Financial Express
     
    		• SC refuses relief to Ranbaxy in a trademark issue
    Source: Press Trust of India
     
    		• How green is our advertising?
    		• ‘Intuition is necessary to copy on data.’
    		• Voltas unveils new range of ACs
    		• Samsung unveils 5 mobile models, ropes in Aamir Khan
    		• Levi Strauss on expansion mode
    		• Selling experiences for a lifetime
    		• Indian Cricket League lines up Savile Row for garments
    		• Paes, Maya Entertainment tie up
    		• Hope, Prince big catches at IPL’s second round bidding
    		• Getting ready to bat for ICL
    		• ‘Music applications fastest growing value addition on mobile phones’
    		• ‘IPL vibes with our outlook’
    		• Super-instant cricket
    Source: Hindu Business Line
     
    International News
    		• Charting 4-Year Circ Plunge at Major Papers
    		• Facebook Exec: Beacon Will Expand
    		• Bewkes: TWC Move Coming
    		• Nielsen, Charter in Set-Top Box Deal
    		• Group Ends Boycott Over Ford's Pro-Gay Ads
    Source: Ad Week
     
    		• Zoom Media Acquires Alloy's Insite Advertising
    		• McGraw-Hill Media Summit: Future Bright for Widgets
    		• IFC Mixes It Up With Absolut
    		• Nielsen Casting Showbiz Group
    Source: Media Week
     
    		• Mars Unwraps Chocolate Mix Skittles Campaign
    		• Paul Mitchell Continues to Be Brave
    Source: Brand Week
     
    		• CBS Says Advertising for NCAA Webcast Will More Than Double
    Source: Bloomberg
    		• Motorola invests in targeted advertising for digital TV
    Source: BetaNews
     
    		• Mediaset Sees Strong Start In 08 Ad Revenue, Talks To Sky
    Source: CNNMoney.com
     
    		• ‘IFPI Advertising’ Boosts Visitors To Blocked File-Sharing Site
    Source: TorrentFreak
     
    		• Olympics to lead global TV ad surge
    Source: Hollywood Reporter
     
    		• Sprint Nextel to retool advertising
    Source: BusinessWeek
     
    		• Advertisers Nuts Over March Madness
    Source: TV Week
     
    		• TiVo to deliver YouTube videos to TV
    Source: Xinhua
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