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MUMBAI:
INX Media's Hindi general entertainemnt channel (GEC) 9X is
launching its Sunday prime-time band "Sunday Dhamaka"
from 16 March at 8 pm with Vodafone Yeh Hai Jalwa.
This follows the channel's launch of afternoon band in January.
INX
Media founder-CEO Indrani Mukerjea said, "This new show
will set the tone of our new offering 'Sunday Dhamaka.' We
promise to give our viewers a fresh programming that includes
a lot of new shows and events, all on Sundays."
 Vodafone
Yeh Hai Jalwa, which is the second reality show on 9X
after Mission Ustaad, is a dance-based reality show.
Conceptualised and produced by Eternal Dreams India Pvt Ltd
and Cineyug, the two-hour weekly show will span over 13 weeks.
So
far, the channel has been airing only films in the Sunday
prime time slot. This is the first dance reality show on the
channel.
The
show will have nine teams and each of them will be mentored
by popular faces on Indian TV. Each team has six participants
- one celebrity and five people from different walks of life
including housewives, slum dwelling kids, professional dancers,
white-collar executives and workers.
Eternal
Dreams CEO and director Bonnie Jain said, "This is a
new show peopled with the most popular faces from television.
The teams are composed of the common people and that is the
differentiator for the show."
In
an attempt to grab the eyeballs, the new show has roped in
Sakshi Tanwas and Smriti Irani as anchors. Additionally, each
episode will have a performance by a Bollywood celebrity.
The
squad of celebrity mentors and their teams are as follows:
Ronit
Roy will play mentor to "Bindass Bosses," a team
of white-collar workers.
Shweta
Tiwari will lead a team of housewives aged between 40 to 60,
"Bahu Ki Behnein."
Varun
Badola's team of senior citozens is called "Guru Kool."
Rosa
Catalano's team of blue-collared workers is called "Rangeele
Dilwale."
Rohit
Roy leads a lineup of international dancers "Firangi
Phatake."
Prachi
Desai's team of college students is called "Masti Ki
Pathshala."
Hussain
Kwajerwala leads a team of aspiring actors and models called
"Kal Ke Kalakaar."
Rakhi
Sawant leads a team of lovable kids, called "Chillar
Party."
Sharad
Malhotra leads a team of professional dancers, called "Toofani
Toli."
Unlike
other reality shows, Vodafone Yeh Hai Jalwa will have
the winner determined by 100 per cent public votes. The prize
money for the mentor is Rs 2 million while each of the winning
team mates will receive a cash prize of Rs 1 lakh.
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