MUMBAI: BBC Worldwide has promoted Marcus Arthur to its board, appointing him as MD of global brands.

Currently BBC Magazines (London) MD Arthur will report directly to BBC Worldwide CEO John Smith. In his new role, which is effective from 31 March, Arthur will continue to lead on the strategy, implementation and development of all BBC Worldwide's "passion sites," including radiotimes.com, bbcgoodfood.com and topgear.com.

He will also assume management responsibility for both the Top Gear brand, one of BBC Worldwide's most important and fast-growing properties, and Lonely Planet, the leading travel information group which BBC Worldwide acquired in October 2007.

BBC Worldwide non-executive chairman Etienne de Villiers says, "As BBC Worldwide continues to build its position as a major global media company, it is vital to establish and nurture our key brands across all platforms.

"Marcus's appointment to the Board gives two of BBC Worldwide's success stories a forceful and dynamic champion, paving the way for continued growth and development."

Smith says, "Marcus's strategic insight, ability to cut through complex situations and proven team leadership skills will be invaluable as we build our top brands globally. He has already done a tremendous job leading the roll-out of our passion sites and will, I know, be a huge asset to our board."

Arthur says, "This is a wonderful opportunity for me and all the many people committed to delivering on BBC Worldwide's ambitious growth strategy. In addition to my continued leadership of BBC Worldwide's passion sites, I look forward to working with Adam Waddell and his team as we underline Top Gear's position as the world’s leading motoring media brand.

"I'm also delighted to be steering the Lonely Planet business in the next phase of its growth and working closely with Judy Slatyer, Lonely Planet’s CEO, to identify even more synergies."