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NEW
DELHI: B.A.G Films and Media is launching its entertainment
channel E24 by March-end.
Housed
under B.A.G Glamour, a subsidiary company of B.A.G Films &
Media, E24 is currently under test runs.
Says
B.A.G Films and Media managing director Anurradha Prasad,
"The channel will launch in March but anytime after 22nd.
We are creating a new genre in the field of entertainment.
This is not going to be your regular 'saas-bahu' type channel.
E24 will be glamour, lifestyle and celebrity content with
primary focus on Bollywood."
Also
in the pipeline for release from B.A.G Glamour is Bliss24,
a mind, body and soul channel which will cater to the themes
of well-being and healthy lifestyle.
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