4 January 2008Newsletter SubscriptionEmail this Page

Volume 19 - Issue No: 81








Media, Advertising & Marketing Watch

9X to create afternoon band with 3 shows
9X is creating the afternoon band with the launch of three shows on 14 January. Rasm-E-Rasoi, Neelanjanaa and Veeranwali will air in the 12.30-2 pm slot.

 

Trai recommends 74% FDI cap on mobile TV
 Trai recommends 74% FDI cap on mobile TV providers; also such firms can't hold more than 20% of a broadcasting company.

FM radio - Abuzz with activity
 The year gone by was a time when years of hard work and patience finally paid off for the radio industry in India.
 
2007: Radio powers ahead
 'In most cases, the stories are of incrementalism' - Radio Mirchi CEO Prashant Panday.
 
Radio industry in 2007 - an overview
 For Big FM COO Tarun Katial, 2007 was the year of expansion for the radio industry.
 
Community Radio - waiting to take off
 'CRS can be a very interesting option in terms of FM broadcasting' - Mumbai University FM community radio head Pankaj Athawale.

Star Gold promotes 'Idea Sabsey Favourite Kaun'

Future Capital fixes IPO price band at Rs 700- 765

Airtel reduces local outgoing call rate

DHL India bags bronze at 2007 Young Gun Awards

Gaurav Seth quits ICL to join VGCS as business head

Gatorade Pacers 2008 to kick off on 4 Jan

Nicktoons Network to debut 'Ricky Sprocket - Showbiz Boy'

Vijay TV to launch Garnier Fructis Vijay Jodi No.1

SC rejects Star's appeal against Trai's authority

ESS acquires mobile rights of Indo-Australia cricket

Saddam is Yahoo!'s most searched news figure of 2007

TV Ratings
Top 10 Programmes (16/12/2007 to 22/12/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (16/12/2007 to 22/12/2007)
Sun TV
Sony Entertainment TV
Zee TV
Star Plus

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• CEO Harris rings in the changes to give fresh thrust to JWT India
    		• Lithuanians deprived of basketball on TV due to Alcohol ad ban
    		• Tatas in the winning lap for Ford brands
    Source: Economic Times
     
    		• ESPN Star expects bounty from Aussie tour
    		• History Channel ties up with cricinfo
    		• Royal Classic shifts focus to domestic market
    		• Rajesh Exports unveils 9 diamond jewellery brands
    Source: Hindu Business line
     
    		• Advertisements Need To Respect Human Rights
    Source: CounterCurrents.org
     
    		• Online advertsing may log a 10-fold rise
    		• Monster India launches job search on mobile platform
    Source: DNA
    		• Madhukar Sabnavis: Shringar rasa in advertising
    		• Bharatstudent.com in expansion mode
    Source: Business-Standard
     
    		• Indian advertising braces for 'cyberia'
    Source: Sify
     
    		• Now, HUL and ITC in soap opera
    		• Nicholas Piramal joins rebranding jitterbug
    		• Grasim storms FMCG turf with care brands
    		• Iowa stars in first act of US campaign drama
    Source: Financial Express
     
    		• Impact Engine Launches Rich Media Display Ad Marketplace
    Source: Media Newsline
     
    International News
    		• UK web ad spend 'to exceed TV in 2009'
    Source: Guardian
     
    		• JC Penney's Hispanic Account in Play
    		• Landmark to Sell Weather Channel
    		• Late-Night TV Returns to New Reality
    Source: Catholic World News
     
    		• Study: U.S. Drug Industry Spends Almost Double on Marketing Over R&D
    Source: Brand Week
     
    		• Impact Engine Launches Rich Media Display Ad Marketplace in Private Beta
    Source:Animation Artist
     
    		• UpSNAP Adds Millennial Media to Advertising Partner Program
    Source: CNNMoney.com
     
    		• Logos that became legends: Icons from the world of advertising
    Source: Independent
    		• WPP Group Unit Acquires 75% Stake In Belgian Marketing Agency
    Source: www.rttnews.com
     
    		• Burgeoning online ad spend will pass TV next year, says WPP
    Source: Independent
     
    		• Beatles for sale in TV adverts
    Source: The Sun
     
    		• Malaysia Media Prima sees Internet ad growth
    Source: Reuters
     
    		• Actress sues maker of 'racy' Web ad
    Source: Earth Times
     
    		• Report: Online help-wanted ads up in December
    Source: Bizjournals.com
     
    		• JDA wins KCOM advertising and media account
    Source:Creativematch
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