|
MUMBAI:
Gaurav Seth has quit from Essel Group's Indian Cricket League
(ICL) as head of marketing and communication. He has been
appointed as business head of Vyas Giannetti Creative Sports
(VGCS), a sporting concepts firm which is part of of Vyas
Giannetti Creative (VGC).
Seth
was with the Zee Group for over 3 years where he was involved
in setting up their maiden sports channel, Zee Sports and
the ICL project full-time. In his career spanning 14 years,
Seth has also had a long stint with ESPN Star Sports and AltaVista
prior to Zee.
Seth
said, "I think it's an amazing time to be in sports.
There is a growing buzz around non-cricket sports, corporates
are increasingly viewing it as an alternative platform to
build and own, media is aggressively chasing even the smallest
of stories around sport, film-makers are getting into the
act and to top it all, there is a new breed of young sportspersons
hungry for success at the world level. It all augurs very
well for this fledgling industry of sports management.
"Launching
the ICL against literally all odds and tackling a myriad of
problems which come with setting up a new concept and that
too against such formidable opposition, was no mean feat.
I believe those learnings will hold me in good stead and will
aid me in creating some amazing sporting properties at VGC
Sports."
| 
