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Volume 20 - Issue No: 3








Executive Dossier

'The discerning Hindi viewer has moved away to English news channels'
 Interview with B.A.G Films & Media Ltd managing director Anurradha Prasad

 

Media, Advertising & Marketing Watch
Rs 50 mn prize in Star Plus' SRK game show?
 Star Plus to launch reality game show produced by Synergy Adlabs with Shah Rukh Khan as host; prize money is likely to be Rs 50 mn.

Prithvi Information bags Rs 3 billion order from BSNL
 BSNL gives Prithvi Information Solutions an order of Rs 3.09 billion for transmission equipment to help increase its network bandwidth.

Bharat Kapadia joins Jagran-TV18 JV as CEO
 Bharat Kapadia joins as Jagran-18 Publications CEO & managing editor; the Jagran-TV18 JV to first launch a business daily in Hindi.

2nd edition of Chandigarh Film Festival concludes on grand note
The Chandigarh Film Festival sees presence of Shyam Benegal, MS Sathyu, Nafisa Ali; screens films from France, Croatia, Hungary, Iran.

BBC uses big screens to push 'Dr Who' in UK

Animal Planet undergoes makeover in US

Govt to air educational programmes via EDUSAT

Archery gets 950 million TV viewers

NGC Asia expands Nat Geo Junior block to other countries

EBU announces radio pact with Uefa

Fremantle in multi-year deal for 'Live from Abbey Road'

Granada in development deal with Zig Zag

Discovery finds partners for Planet Green initiative

Fireworks secures global sales rights to 'Border'

BBC Worldwide inks content deal with MySpace

TV Ratings
Top 10 Programmes (20/01/2008 to 26/01/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (20/01/2008 to 26/01/2008)
Zee TV
Star Plus
Sony Entertainment TV
Sun TV
DD1
Zee Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Bates wins Fiat India account
    		• Multi-sensorial to multi-media
    		• Beyond breakfast
    		• Media biggies plan 24x7 channels in Rs 300 cr home shopping space
    		• NDTV 24X7 back at the top; Imagine debuts at No. 7
    Source: Business-Standard
      
    		• C2E plans ‘in-tunnel’ ads for Delhi Metro users
    		• Company secretaries allowed to advertise services
    		• Corporates look to Gandhiji for brand building
    Source: Hindu Business Line
     
    		• Times Internet to Launch advertising supported mobile games
    Source: Media Newsline
     
    		•  National TV networks see future in regional market space
    Source: Livemint
     
    		•  My Baby Excel to sell Disney soft toys
    		• Aussies wary of IPL contract
    Source: DNA
      
    		•  Idol pitch: IPL sets sticker price for Dhoni & Co
    		•  Aussie cricketers wary of sponsorship conflict in IPL
    		• Cable TV players get I&B nod for IPTV
    		•  The race for endorsements
    Source: Economic Times
     
    		• Politics wrapped in a clothing ad
    		•  Consumers hit the brakes on spending
    		• McDonald’s pitches on kid’s report cards
    		• Seeing India through the seven chakras
    		• Out of the box
    		• PepsiCo’s FritoLay & ITC Foods in mkt warfare
    		• Evolution of rural media
    		• Reality TV more realistic
    		• “Retail is fuelling the cinema business”
    		• HR firms hope to co-exist with portals
    Source: Financial Express
     
    International News
    		• Lippert Rates the Super Bowl Spots
    		• Kohler's Global Media in Play
    		• Medco Picks Rapp Collins
    Source: Ad Week
     
    		• NBC to Unveil '09 Super Bowl Logo
    		• Clorox Profit Falls Despite Flat Ad Spend
    		• School Buses Latest Victim of Ad Creep
    Source: Brand Week
     
    		• Bud Scores With Dog and Horse Ad
    		• Reprise: Online Brands Fumble SB Search Ads
    		• NewMediaMetrics: Tracking Attachment to Brands, Shows
    		• Fox's Super Bowl Telecast Scores 97.5 Mil. Viewers
    Source: Media Week
     
    		• free-hotspot.com, Telenet to test ad-supported wi-fi in Belgium
    Source: DM Europe
     
    		• N.Y. Lottery apologizes for mob ad
    Source: UPI
    		• China's advertising spending hits RMB 441.5 bln in 2007
    Source: China Knowledge Online
     
    		• Sohu quarterly net soars on games, advertising
    Source: Reuters
     
    		• OgilvyOne chosen by Sears to be its DM, CRM agency
    Source: DMNews.com
     
    		• TV3 denies breaching World Cup advertising ban
    Source: New Zealand Herald
     
    		• Ringleader Reloads with $6M for Mobile Ads
    Source: Red Herring
     
    		• Targeted TV advertising takes place over IPTV
    Source: TMCnet
     
    		• UK: Telegraph Media Group offers new online advertising options
    Source: editorsweblog.org
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