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MUMBAI:
US broadcaster Discovery has announced that its Planet Green
multi-platform environmental initiative has announced partnerships
with 10 global non-profit environmental organisations and
advocacy groups.
They
are Ashoka, Earth Pledge, Earthwatch Institute, Environmental
Media Association (EMA), Global Green USA, Global Inheritance,
National Wildlife Federation (NWF), Oceana, Ocean Conservancy
and Nature Conservancy. These NPOs will work with Discovery’s
Planet Green on a broad range of activities and initiatives
including grassroots community outreach, public affairs and
content creation.
Planet
Green president, GM Eileen O’Neill says, “From habitat
preservation to sustainable business practices, these pioneering
organisations have created an extensive network of resources
and platforms dedicated to protecting and preserving our planet.
“By joining the media resources of Discovery’s Planet
Green with the extensive knowledge and connections of our
new partners, it is our intent to find exciting new ways of
inspiring people of all ages and lifestyles to take action.”
Working
with each organisation, Planet Green will leverage its television,
marketing, digital media and education platforms to raise
awareness for the critical issues facing the planet today,
and highlight action-based solutions and initiatives.
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