15 February 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 11








Media, Advertising & Marketing Watch

Firangi invests Rs 200 million in launch promo campaigns
 Sahara's world TV channel Firangi pumps in Rs 200 million for promotional campaigns across TV, print, outdoor, internet and radio; campaign draws the tagline 440 Volt Ka TV Channel.

 

Ad Pick
'Only Magic brings love' - TATA Motors' new TVC for Magic
 The sky is melancholy. The earth below, as if complementing his friend's gloom, has put on a yellow vest. "Let me now tell you the story of Chaugle," says the narrator as he drives his bus through this grim terrain.

Other Media, Advertising & Marketing Watch
Reliance's Big TV starts test run with 60 channels
 Reliance Communications' Big TV starts test run with 60 channels and STBs at subsidised rate of Rs 1,000; commercial launch in March with a likely bundle of 300 channels.

Rajesh Kaul exits ESS, to head Set Discovery South Asia
 ESPN Star Sports VP affiliate sales Rajesh Kaul quits; set to join Set Discovery as head, South Asia.

Yahoo starts talks with News Corp for alliance
 After rejecting Microsoft's $44.6 billion takeover bid, Yahoo starts talks with News Corp for a possible partnership.

Ravi Krishnan joins IPL Jaipur franchise as vice chairman

Coke launches summer marketing campaign for Fanta

Indian consumers least bothered about environment

Network 18 Group launches new campaign for Budget '08

Airtel tops Buzziest Brands Awards 2008

Adidas launches global campaign for Adidas Originals

Microsoft, HP, Lifeware, Taylor Morrison to develop Disney's Dream Home
CN, Pizza Hut team up to celebrate birthdays
4Kids Ent signs major players to broadcast Dinosaur King

Business Standard to launch Hindi business daily

Zee Super Sixes Corporate Cricket kicks off on 1 March

RCom ties up with CanvasM to launch MMG

TV Ratings
Top 10 Programmes (27/01/2008 to 02/02/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (27/01/2008 to 02/02/2008)
Zee TV
Star Plus
Star Sports
Sun TV
Sony Entertainment TV
Star Gold
Gemini TV
DD1

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Former IMG chief joins IPL Jaipur
    		• Eros gets ‘Sarkar Raaj’ rights
    		• ITC expands soaps range
    Source: Hindu Business Line
     
    		•  TOI is India's buzziest media brand
    		• CA, IPL set to end sponsorship deadlock: Media reports
    Source: Times of India
     
    		• Rajdhani, Shatabdi trains to get internet, DTH
    		• New denizens of cyberspace
    		• The great Indian rural consumer
    Source: Business-Standard
    		• Cricket Australia, IPL set to end sponsorship deadlock
    		• Aamir Khan beats Shahrukh Khan, sells Ghajini rights for Rs 90 cr
    Source: Economic Times
      
    		• Pyramid: Getting packed to full house
    Source: Financial Express
      
    		• From Swiss knife to travel gear
    Source: DNA
     
    International News
    		• AOL, IAC's CitySearch in local advertising deal
    Source: Reuters
     
    		• Mobile ads take baby steps to reach consumers
    Source: Reuters
     
    		• Revenue Rises at Havas, Publicis
    		• Mexico Tourist Board Taps Ypartnership
    		• CC Must Divest Stations to Close Buyout Bid
    		• MediaCom Names Strategy Chief
    Source: Ad Week
     
    		• Study: Men Net Valentine's Day Purchases Online
    		• WaMu Wants Customers Yelling 'Whoo hoo!'
    Source: Brand Week
     
    		• Nielsen Online Rolls Out VideoCensus
    		• Nielsen: DVRs Boost Prime Viewing by 3%
    		• Nielsen Acquires Audience Analytics, 'Watch' Software
    Source: Media Week
    		• ISPs sign up to targeted ads deal
    Source: Guardian
     
    		• Advertising gives Diageo a boost
    Source: BBC News
     
    		• Publicis misses 2007 organic growth target
    Source: MarketWatch
     
    		• Overlay.TV launches online video advertising platform
    Source: Ottawa Business Journal
     
    		• Govt to advertise federal court jobs
    Source:The Australian
     
    		• ADP Dealer Services launches Digital Advertising solution
    Source: Datamonitor
     
    		• Creative campaigns from P&G, AdReady, SendTec
    Source: DMNews.com
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