The sky is melancholy. The earth below, as if complementing his friend's gloom, has put on a yellow vest. "Let me now tell you the story of Chaugle," says the narrator as he drives his bus through this grim terrain.

Naïve Chaugle is a regular commuter. Every morning, he takes this bus to reach his office in the town. With his demure countenance and ever-smiling face, he looks like a marketing executive.

One day he boards the bus and is pleasantly surprised to find a beautiful girl as being his co-passenger. Chaugle cannot take his eyes off her. "How beautiful she looks!" he thinks. "And how innocent." The presence of a stoic monk and a precocious boy on either side hardly distracts his admiring glance. Our Chaugle is immobilised until another co-passenger, a hen, gives out a cluck to shake him out of his trance.

Now Chaugle is embarrassed because the boy sitting beside him laughs out loud at his discomfiture. To placate the brat, he offers him peanuts. But as it turns out the boy has more tricks up his sleeve. He takes a peanut and darts it at the girl. The beauty, so long engrossed in reading a novel, looks up and finds the boy pointing his finger at poor Chaugle. She now understands everything and cannot but give her shy, smiling consent to the lovely mischief orchestrated by the boy.

Review: For sure, this is an excellent ad that touches everyone. It is both funny and of good taste. The rugged small-town background is perfectly counterbalanced by the love story that takes place in the small bus.

The central idea Har Safar Mein Kahani Hai is exquisitely borne out by the script. What really makes this ad deliver its promise is the rustic background in which it is set. To lend authenticity to the premise that "when the ride is comfortable, people talk, interact, open up," the ad has been filmed in Rajasthan. The driver-narrator is also interesting as he both tells the story and comments on it.

Agency: Rediffusion DYR
Production house: Chrome Pictures
Running time: 60 seconds
ITV rating: *****