30 March 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 75
Adex Analysis




Tea advertising dips 12% in 2003-04
12 per cent dip in tea advertising in 2004 compared to 2003 on Television

Media, Advertising & Marketing Watch
Sai Nagesh to join Lintas Media Group
Sai Nagesh to join the Lintas Media Group as a senior position with Insight, its youngest brand that was launched last year, from April 2005.

Star's Hoon appointed Zee VP ad sales for Mumbai, Delhi
The ad sales team at Zee is falling into place. The most recent addition being Star India hand Simran Hoon, who has joined Zee Telefilms as vice president network sales heading the Mumbai and Delhi markets.

Shalini Agarwal to head marketing at Zee Cinema

Merc makes a mark in India with new CLS 500

Philips to invest Euro 80 mn for new ad campaign

SSC&B Lintas appointed as Essar Oil's comm. partner

Reebok launches Body Mapping Apparel

Guest Speak
Two Masters of IBM Name Brand? …Think
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (13 March 2005 to19 March 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13 March 2005 to19 March 2005)
Star Plus
Sony Entertainment
Sun TV
DD Sports
DD1
Gemini TV

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
Philips launches new brand advertising campaign
Das Capital
Show me the money
Source:Economic Times
 
   
Philips to unveil new brand campaign
Pepsico lines up $500 mn for India
CNBC`s creative edge
Source: Business Standard
   
Philips plans to launch new brand campaign
Media cos to survive on creative intelligence: IBM
Indian Airlines `Mera Brand'
Bid to promote Wayanad as tourism destination
Source:The Hindu Business Line
UTI Mutual Funds may rejig advertising portfolio in April
KS Gopal resigns from NCD’s post at RKSwamy/BBDO
Pradeep Chak joins Euro RSCG as vice-president, client servicing
SSC&B Lintas bags Essar Oil account
Noshe Oceanic wins Sunny Arnica account
STAR One to launch hunt for comic talent
Insight gets Sai Nagesh on board
Source:Agency Faqs
 
   
Poor collection from the advertisement tax
Source:Ludhiana Newsline
   
Royal Phillips to shell out 80 m euro for rebranding
Source:Finanacial Express
International News
N.Y. Times Sees Uneven Advertising
Models who posed as wife beaters sue NY over ads
  Source:Reuters
   
M/W Wins $60 Mil. Payless Account
NCR Exec Succeeds Fiorina at HP
Blockbuster Settles Over 'No Late Fees'
Macy's Looks at 4 Hispanic Shops
  Source: Ad Week
   
Playtex wins false advertising lawsuit against Proctor & Gamble
  Source:Newsday
   
Key industry speakers lined up for 2nd Interactive TV Advertising show
  Source:Bizcommunity.com, South Africa
   
Reuters brings in AOL executive for top marketing job
SRH boosted by local ads and Dublin acquisition
Tio Pepe signs up for more Hell's Kitchen
Consolidation forcing talent out, claims departing media man
  Source:Media Week (UK)
Regal, AMC Form Movie Advertising Firm
  Source: Forbes
   
Agencies, Cable Net Form Task Force, Conduct Research To Define Meaning Of 'ROI'
Acxiom Acquires Digital Impact
BBDO 'Challenges The Ordinary' With Extraordinary Cast For E*Trade
  Source:Media Post
   
Advertisers believe Keshet, Reshet will win Channel 2 franchise
  Source: Israel Business Arena
   
Anger at $15m family benefits ad blitz
  Source:The New Zealand Herald
   
Viva to Initiate Advertising Campaign
  Source: Business Wire
   
Nice Shoes Posts Int’l TV & Cinema Campaign for Reebok
  Source:Creative Mac
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