Reebok launches Body Mapping Apparel

BANGALORE: In its efforts to introduce the latest product technology in the Indian market and bring the most advanced concepts to better the performance of athletes, Reebok has launched the Body Mapping Apparel collection in Bangalore.



The Process of Body Mapping: As the athlete's workout gains momentum, the maximum heat from his body dissipates from the critical heat & flex sectors. The special ventilator pores mapped out on the garment around these sections helps in wicking away the moisture to the outer surface of the garment, faster than any other garment owing to the high-end engineered jacquard fabric. Leaving the athlete more energized to pack in more into his workout.

Reebok brand ambassadors Harbhajan Singh, Irfan Pathan and Yuvaraj Singh unveiled the collection at the Reebok Mega Store at 100 ft Indiranagar.



Reebok India MD Subhinder Singh Prem said "I am extremely proud to present Reebok's world class innovation in apparel technology - Body Mapping Apparel - to our Indian consumers. The critical heat & flex sectors on the garment or the body mapping zones in form of the ventilation pores helps in controlling excess body moisture, controls back air flow for increased ventilation within the garment, and reduces friction & eliminates abrasion."



The Collection comprises of the technically crafted & engineered Stratos Singlet priced at Rs. 1299, Stratos Tech Tee at Rs. 1599, the feature - packed mistral convertible jacket at Rs. 3499 and the Aztec Notch shorts priced at Rs. 999. Available at all leading Reebok stores nationally, the collection comes in a striking colour combination of carbon - citra, informs an official release.

Latest Reads
Amazon says out with the old in Great Indian Sale ads

MUMBAI: E-commerce giant Amazon has launched its new campaign ‘Ab Sehan Kyun Karna’ in tandem with its first Great Indian Sale for 2018. The message to the customers is to do away with the old and usher in the new for the new year. The campaign features a series of ads on various situations in...

MAM Marketing MAM
WATConsult celebrates 11 yrs with unique board game

MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched PlayAgency, an innovative board-game, as part of its 11th anniversary celebration. To break the monotony of regular anniversary campaigns, the agency came up with something unique which caters to all...

MAM Marketing Brands
Dentsu Webchutney launches digital campaigns for Vespa Red and Aprilia

Dentsu Webchutney has created a digital campaign for Piaggio India’s trendsetting Vespa Red that was launched the month of October last year. It is an extension of its existing global collaboration with Red, an organisation that partners with global brands to create awareness and support the fight...

MAM Marketing MAM
Perfetti Van Melle hands over media duties to Wavemaker

Perfetti Van Melle India has handed over its media duties account to GroupM’s content and technology agency Wavemaker.

MAM Marketing MAM
The rising trend of coopetition among brands

MUMBAI: Who would have thought that companies would overcome their ego and actually collaborate with other brands to come up with joint advertisements? That is the new trend in the market-coopetition (a combination of cooperative and competition).

MAM Media and Advertising Ad Campaigns
Udacity launches campaign for #JobsofTomorrow

MUMBAI: Silicon Valley-based learning platform Udacity has launched its first Indian campaign in order to promote its superlative Nanodegree programs and enable Indian engineers and tech enthusiasts to become ready for the #JobsofTomorrow.

MAM Marketing MAM
US Polo launches campaign for kids category

MUMBAI: US Polo Assn has launched its new TVC that aims to highlight one of its true elements — camaraderie. Camaraderie is typically displayed between players, but the brand shows a special bond between a boy and his polo pony. The TVC opens with a young boy, who is thrilled to be introduced to...

MAM Marketing MAM
CEAT gets children to ensure parents follow road safety

MUMBAI: Indian tyre manufacturer CEAT is airing a special social media campaign to build awareness to reduce road accidents as part of the road safety week 2018, i.e., 11-17 January 2018. The campaign, ‘drive safe dad’ originates from an innovative idea that blends emotions and technology in one...

MAM Marketing MAM
India ad spend to grow by 12.5% in 2018: DAN report

The advertising spend in India is expected to grow by 12.5 per cent in 2018 from 9.6 per cent last year, according to Dentsu Aegis Network's latest ad spend report.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories