23 March 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 71
Adex Analysis






Travel & Tourism advt on TV registers a dip of 27%
 27 per cent dip in travel and tourism advertising in 2004 compared to 2003 on Television.

Media, Advertising & Marketing Watch
Ten Sports hops on to SET Discovery
Sony-Discovery is carving out a powerful distribution bouquet. Its latest prize catch: Ten Sports.

Arrow launches shirts with self-adjustables collars
Arrow has launched unique shirts with self-adjustable collars. An initiative of this kind has been undertaken for the first time by any apparel brand in the country.

SPAR's Campbell identifies India as a potential market
SPAR International managing director Dr Gordon R Campbell, on his inaugural visit to India identified India as one of the three growth driver destinations for SPAR in the coming years.

NBC'S Frank Radice to keynote Promax Arabia

Starcom Mediavest bags Singapore Tourism account

Guest Speak
Two Masters of IBM Name Brand? …Think
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (06 March 2005 to 12 March 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (06 March 2005 to 12 March 2005)
Star Plus
Sony Entertainment
Sun TV
Zee Cinema
DD Sports
DD1

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Today's Newsbreakers.......India
India, Inc. rocks to Narain effect
Pepsi launches 'Oey bubbly' with Shah Rukh
Army may allow Rajyavardhan to endorse brands
Why Sonia Gandhi is a brand icon today
The thumb rules
Bawdy Copy: Goliath plans
Source:Economic Times
 
   
GPI reworks marketing strategy
Source: Business Standard
 
Telemarketing hits city folks real hard
Source: Times of India
Drop in television ad spends of tourism industry
Tourism Australia allots $360 m for brand building
Nestle unveils new variant of Maggi
Baazee.com re-brands as eBay.in
Source:The Hindu Business Line
 
   
Grey wants to be a creative hotshop, hires Ch. Shyamsunder Goud
ACPL Jewels calls creative pitch for Taraash
Starcom wins global media mandate of Singapore Tourism Board
International food retailer SPAR eyes India, China & Russia for growth
Source:Agency Faqs
International News
UK ad spend up by 5.4%
P&G signs up to Sky interactive
NMA unveils latest promotion campaign
ITV snaps up Oliver for drama sponsorship
Feathers clinch £3m Scottish Enterprise media account
Ad revenues strong at Associated
Interpublic moves to avert crisis
  Source: Media Week (UK)
   
Bally Weighs 2 Shops for $80 Mil. Business
AARP Attacks Bush on Social Security
Motorola Reviews Relationship Marketing
Saatchi Taps Hayden for General Mills
IPG's Frontier Wins $80 Mil. Church & Dwight Account
Penney to Direct Telecom's IPTV Advertising
  Source: Ad Week
   
Cure needed for medical adverts
  Source:China Daily
Report: Ad spending in gay media soared in 2004
  Source: CBS Marketwatch
   
Ad industry told to use modern technology
  Source; Gorkhapatra, Nepal
   
Internet advertising: Ruling opens way for Wild, Wild West
  Source:Haaretz
   
BellSouth launches Hispanic advertising campaign
  Source:Orlando Business Journal
   
Hispanic Portals Reach Out to Advertisers
  Source: AdResource
   
NBA Signs New Licensing Pact With Videogames
  Source:Brand Week
   
Hyundai sex ad Getz the chop
  Source:News24, South Africa
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