Arrow launches shirts
with self-adjustables collars
Indiantelevision.com
Team
(22 March 2005 7:00 pm)
MUMBAI: Arrow has launched unique shirts with self-adjustable
collars. An initiative of this kind has been undertaken for the first
time by any apparel brand in the country.
Over the last decade, Arrow has multiple 'firsts'
to it credit such as Bespoke, Adjustable trousers, Unstainable shirts,
double layered collars and box pleat at the back of a shirt.
"Arrow
has a deeper understanding of the unique needs of the discerning gentleman.
The collar size across brands is standardised, wherein the body and
collar specifications are pre-fixed. However, many a time, neck sizes
do not usually match the collar size, leading to inconvenience while
wearing a tie – and discomfort right through the day. Keeping
this in mind, Arrow has launched the self-adjusting collar, offering
comfort while wearing ties," said Arrow business head Janak Dave.
The adjustable shirt line is crafted in superfine
two-ply cotton, and is available across a range of subtle colours:
white, blue, beige, grey and yellow. The line is available in all
exclusive stores of Arrow across the country and is priced at Rs 1395
onwards.
"Arrow
has a deeper understanding of the unique needs of the discerning gentleman.
The collar size across brands is standardised, wherein the body and
collar specifications are pre-fixed. However, many a time, neck sizes
do not usually match the collar size, leading to inconvenience while
wearing a tie – and discomfort right through the day. Keeping
this in mind, Arrow has launched the self-adjusting collar, offering
comfort while wearing ties," said Arrow business head Janak Dave.