Indiantelevision.com > AdEx India Analysis > Travel & Tourism advt on TV registers a dip of 27%

Indiantelevision.com presents AdEx India Analysis


Travel & Tourism advt on TV registers a dip of 27% (22 March, 2005)

Key Findings:

27 per cent dip in Travel and Tourism Advertising in 2004 compared to 2003 on Television.
No consistency in advertising within quarters on TV across 2000-04.
Out of the total advertising in Travel and Tourism, International/Private Spenders gets 72 per cent of the share.

This week, AdEx India looks at ‘Travel and Tourism’ category. First, let’s have a look at Travel and Tourism advertising spends across the years on Television.

Travel and Tourism observes growth across 2000-03 with maximum 124 per cent growth in 2003 whereas 2004 shows a dip of 27 per cent in 2004 compared to 2003.

Let’s also look at the advertising pattern of Travel and Tourism Spenders within quarters across 2000-04.

The graph shows inconsistency in advertising pattern of Spenders across 2000-04 on Television.

Travel and Tourism category gets advertisement from International/Private players, States and advertising from Indian Government. Let’s look at the percentage spends share received by them in 2004.

The pie shows that International/private spenders gets 72 per cent of the share whereas State advertising gets 25 per cent of the share and remaining three per cent share goes to Indian Ministry.

We shall be coming out with similar analyses on other categories in the coming days.

(Analysis from AdEx India - A Division of TAM Media Research)

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