MAM

SPAR's Campbell identifies India as a potential market for expansion

MUMBAI: SPAR International managing director Dr Gordon R Campbell, on his inaugural visit to India identified India as one of the three growth driver destinations for SPAR in the coming years.

DR Campbell said SPAR planned to focus on India, China and Russia to drive growth through the utilisation of its unique cooperative model that had seen success across over 15,000 SPAR stores in 34 countries.

With a global turnover of Euro 26.8 billion in 2003, SPAR is one of the worldwide leaders in food retail and had begun its Indian foray with the opening of its first store in Mumbai in December last year. The global food retail brand has a license arrangement with Radhakrishna Foodland Pvt. Ltd., a leading Indian food distribution company, to introduce the SPAR brand.

 

 

Dr. Campbell said, "I am excited by the possibility of working with Radhakrishna Foodland chairman and managing director Raju Shet? on the development of SPAR in the Mumbai region, whilst aiding and facilitating in the development and transition to a modern distribution system."

He added, "SPAR International has successfully supported independent retailers in Europe in competing against the multiple retailers and international chains for over 70 years. The SPAR partnership model has been successfully introduced in Eastern Europe and Africa. We are committed to supporting independent retailers to achieve best practice in international retailing, thereby enabling them to grow and develop. Our multi-format retail strategy enables us to tailor retail propositions to match individual locations and consumer needs."

 

 

Shet? on the other hand said, "The introduction of the SPAR brand in India is, I believe, one of the most significant developments in the Indian retail industry in recent times. The license arrangement between SPAR and Radhakrishna Foodland leverages the SPAR brand?s experience of retail in diverse communities and geographies while Radhakrishna Foodland brings to the venture its expertise and experience as managers of a comprehensive range of food services in India. The levels of interest shown in the SPAR format by independent retailers in the first three months of our existence is have been very high and augurs well for SPAR International?s focus on India."

 

 

Sharing details of SPAR?s global plans, Dr. Campbell said that 'Towards 2008' is SPAR International?s medium to long term strategy and sets out how SPAR will increase the value we deliver to our customers. "'Towards 2008' also sets out our competitive strategy, the six pillars of SPAR. The six pillars are the basis of our strategy in continuing to grow and build consumer trust in SPAR around the world. Building trust is the path to providing a compelling consumer offer which will ensure that SPAR continues to attract and retain customers and remain a leading global food retailer."

"The conclusion for SPAR in our strategy 'Towards 2008', is that we will focus our expansion plans on the developing world. Our main target is Asia, especially China and India. We will also seek to expand in Africa. In Europe, our principal market for development is Russia."

In conclusion, Campbell stated, "SPAR is well positioned to enjoy continued growth over the coming decade. We will consolidate our strong position in Europe while continuing to develop our business in the emerging markets."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ajay.jpg?itok=ps3iFQgu
Ajay Gahlaut resigns from Ogilvy India

Ajay Gahlaut, the deputy CCO of Ogilvy India and CCO of Ogilvy North has resigned from the company. 

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/biu.jpg?itok=n08pEhkj
Concept BIU Acquires the Business of Bluebytes

Concept Business Intelligence Unit (Concept BIU), one of India’s leading media monitoring agencies, has acquired the business of Comniscient Group’s Bluebytes News.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/aksha.jpg?itok=M_uxGcim
Pump it up this holiday season with Athleisure Lifestyle

Family bonding is a complex equation given how different people belonging to the same family can turn out to be- their preferences, their tastes and their opinions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/quess.jpg?itok=AkeYTmvA
Quess Corp launches its first outdoor campaign, ‘’I AM QUESS’’ to expand brand awareness

Quess Corp, India’s leading business services provider, has launched its first outdoor campaign, ‘’I AM QUESS’’ to expand awareness and communicate with its customers directly.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/WPP.jpg?itok=CACce0wW
Brands, agencies to rewire approaches using data: CVL Srinivas, WPP

Data. A four letter word that has even the senior most executives sweating and scratching their heads. While it is a small little word, understanding how to use it, is actually very complicated. That’s why  all we’ve been hearing about in the last year is how can brands and agencies leverage the...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/kisses.jpg?itok=oNlGyE6B
Hershey Kisses will now be Made in India

We’ve all been there where we ask our relatives and friends to bring us imported chocolates and candies from their trip abroad. Hershey’s Kisses have always been one such popular chocolate. The chocolates are distinct because of their unique shape and each one is delicately wrapped to make them...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/Indiabulls%20Group.jpg?itok=CD8VIoc0
Social Kinnect awarded digital mandate of entire Indiabulls Group

Social Kinnect, an Indian independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group. The agency will be responsible for managing the social media platforms of the entire Indiabulls Group umbrella namely - Indiabulls Housing Finance Limited (IBHFL),...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/Realme_800.jpg?itok=GYvPRVrw
Grapes Digital to handle digital mandate for Realme smartphones

Realme, an emerging smartphone brand that specialises in providing high quality smartphones has extended its association with Grapes Digital. In addition to the strategic communications mandate, it has also handed over the digital media mandate to the agency. Grapes will now be responsible for...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/Metoo_Dentsu.jpg?itok=F-WK2f58
Dentsu Aegis Network removes Kartik Iyer & 3 seniors following sexual harassment allegations

Amidst the ongoing #MeToo movement, where several allegations regarding sexual harassment and sexual assault have come to light, the media and entertainment industry isn’t left behind.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories