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Ten Sports will join the Sony Discovery's One Alliance distribution
bouquet with effect from 1 April. Confirming this, SET Discovery
president Shantonu Aditya says: "I am confident that this latest
addition will complement the diverse mix of programming enjoyed
by millions of viewers of TheOneAlliance."
One Alliance is working out the price of the new bouquet which
will include MTV, Nick, NDTV Profit, Animax, Discovery Travel &
Living and Ten Sports.
Ten Sports was earlier distributed by Modi Entertainment Network
but legal disputes affected the contract. For several months, Ten
Sports could not collect pay revenues as it did not have a distribution
team in place. Taj Television, the holding company for Ten Sports,
was in negotiations with Zee Telefilms and Sony Discovery for a
distribution deal.
Welcoming Ten Sports to TheOneAlliance bouquet, SET India CEO Kunal
Dasgupta says: "With Ten Sports joining TheOneAlliance, we
are sure of providing more value to our customers. The combination
of the overall content of Ten Sports, and especially its cricket
properties, MAX's ICC Cricket rights will provide all sports fans
in the country a great opportunity to savor the best events in the
world ."
Adds Taj Television CEO Chris McDonald: "As a group, we are
delighted with this development. Given the strength of TheOneAlliance
distribution team on the ground, I am certain this is a step in
the right direction. Ten Sports will continue to bring in quality
sports coverage, including many hundreds of days of live cricket."
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