6 April 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 80
Adex Analysis




Air Conditioners advertising up 22% in 2003-04
22% rise in Air Conditioners advertising in 2004 compared to 2003 on Television.

Media, Advertising & Marketing Watch
Deshpande returns to Contract as chief creative officer
Contract Advertising has roped in Ravi Deshpande as chief creative officer. Deshpande was earlier Lemon Communications national creative director.

Vaishnavi forges ties with Financial Dynamics
 Vaishnavi Corporate Communications, a communication consultancy, has announced its foray into the global market, forging a strategic alliance with Financial Dynamics, (FD) London.

Pepsi Lipton alliance launches Lipton ice tea

Toyota Innova sales zoom ahead

Reebok launches sports and summer range

Guest Speak
Two Masters of IBM Name Brand? …Think
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (13 March 2005 to19 March 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13 March 2005 to19 March 2005)
Star Plus
Sony Entertainment
Sun TV
DD Sports
DD1
Gemini TV


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Today's Newsbreakers.......India
Newport ropes in Saif Ali Khan
Traders campaign against VAT
Surya Food bid to promote PriyaGold biscuits
Call to promote tea as health drink
Pepsi-HLL jointly foray into ice tea
Source:The Hindu Business Line
 
   
Cadbury slaps Rs 10 crore suit against ITC
Source:Financial Express
   
Bangalore : Stricter rules to rid city of huge hoardings
Source:The Hindu
   
Champagne, anyone?
Source:Indian Express
Living on the Edge: Everest seeking greater heights
Ravi Deshpande joins Contract as Chief Creative Officer
Source:Agency Faqs
   
Saif Ali Khan brand ambassador for Newport jeans
Source:Webindia123
   
Philips plans cluster attack for India market
Shot from the heart
Source:Economic Times
   
Bajaj Tempo for new name
Frothing at the mouth
Pepsi, Hind Lever in ready-to-drink push
  Source:Business Standard
International News
Comcast Eyes New Advertising System For DVRs
  Source:Dow Jones/Excite
   
IPG Estimates '04 Loss of $285 Mil.
Executive Moves at GM
$80 Mil. Church & Dwight Media Shifts to Maxus
Sources: Sears' Cutback Affects Ogilvy, Y&R
  Source: Ad Week
   
Glory for Teesside Gazette for second year
FHM signs first ever 100 Doors sponsor deal with Nivea
Agencies to fight consolidation as rivals eye up £800m Flextech
Time rolls out major promotion campaign
  Source: Media Week (UK)
   
Interpublic Gives Unaudited Results
  Source:AP via Newsday
TiVo, DirecTV Extend Ad Deal
  Source:Brand Week
   
Cable TV Aims to Make Money from Ads on Demand
Safeway sales rise; sets $100 mln ad campaign
  Source:Reuters
   
Company Files 'Pay Per Click' Ad Lawsuit
  Source:ABCNEWS.com
   
Ogilvy's New CEO to Push for Change in Ad Industry
  Source:AllAfrica.com
   
Nielsen To 'Coach' Couch Potatoes, Provide Incentives Too
CGTV Bets On emuse Interactive Ad Model
Universal McCann's Stewart Moves To OMD
Product Displacement: Rival's Ad Ambushes 'Apprentice' Deal
  Source: Media Post
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