Vaishnavi forges ties with Financial Dynamics

MUMBAI: Vaishnavi Corporate Communications, a communication consultancy, has announced its foray into the global market, forging a strategic alliance with Financial Dynamics, (FD) London.

In a statement issued by the consultancy, this alliance will involve the two entities collaborating in areas of communications consulting, investor relations and public affairs.



Vaishnavi is eyeing the emerging opportunity in the rising demand for communications consultancy among Indian companies to access the capital markets of Europe and North America and also build their brands in these markets.

The company will also be rolling out a plan to expand its domestic national network with offices in over ten emerging media markets and opening offices in SAARC countries including Sri Lanka and Bangladesh in this fiscal, states the media release.



With the alliance with Financial Dynamics, Vaishnavi will now be present across all the major financial capitals and business geographies of the world from the Americas and Europe to Africa, the Middle East, Asia Pacific and Australia, offering integrated communications solutions to its vast range of clients.

The company will also expand its portfolio of services in the areas of investor relations and financial communications through the adoption of the best practices and domain expertise of Financial Dynamics.



Commenting on the development Vaishnavi Corporate communication chairperson and managing director Nira Radia, said, "With companies looking beyond the shores of India and tapping global funds in line with their business plans as also increasingly engaging in M&A activity, this alliance would give all our stakeholders enhanced value. FD is a prestigious communications consultancy brand and their practices and approach to the spectrum of communications complement ours."

Financial Dynamics CEO Worldwide Charles Watson said, "FD's international network has expanded rapidly during the last few years and we now have a presence in key business centres throughout Europe, the US and the Middle East. An ever-increasing proportion of our work for clients involves us acting across more than one geographic territory. India represents a massive opportunity for FD. We've seen the potential having worked closely with an increasing number of Indian companies in Europe and North America during the last few years as their business strategies become more global. This partnership is key to us becoming the pre-eminent adviser to businesses from this important part of the world."

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