4 April 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 78



 

 Special Report




Southern Consumer - An afterthought?
Do national agencies need to 'smell the coffee' or is it that homogenoeus creatives can have nationwide appeal?

Media, Advertising & Marketing Watch
Parents frown on net, mobile for teens: Synovate survey
According to a recent survey findings released by Outlook-Synovate, it was found that parents and teens alike feel that there was a huge communication gap between them.

Zee appoints Sridhar Pongur as network sales V-P south
Yet another appointment at the Zee Stable. This time it is print media veteran Sridhar Pongur who has joined in the capacity of network sales V-P South (Tamil Nadu, Karnataka, Andhra Pradesh and Kerala).

Embee ad campaign to hit Kannada television

London's cabs gets TV savvy with Cabvision

LG launches G1800 GSM handset in India

Microsense rolls out Wi-Fi service in Delhi

Guest Speak
Two Masters of IBM Name Brand? …Think
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (13 March 2005 to19 March 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13 March 2005 to19 March 2005)
Star Plus
Sony Entertainment
Sun TV
DD Sports
DD1
Gemini TV


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Today's Newsbreakers.......India
Intl ad festival to introduce 2 new awards this year
Sehwag bowls a googly at Pepsi
Source:Economic Times
 
   
Royal Classic Mills signs on Charu Sharma
P&G to launch `Shiksha` in TN
Source:Business Standard
   
JWT appoints James Sinclair
JWT appoints new Regional Executive Creative Director for South East Asia
Source:Press Trust
   
Global consumerism
Source:The Hindu Business Line
   
Holiday marketing
  Source:Deccan Herald
Tata Chemicals appoints Madison as media partner
Euro RSCG beefs up creative department; hires Sujit Unni as CD
Hitachi promises ultimate silence
TAM's research papers draws international attention
Aaren Initiative wins new business; expands operations
Source:Agency Faqs
 
   
Chandigarh Bank Unions see new channel for protest: TV ads
Source:Indian Express
   
Sehwag sends letter to Pepsi over new commercial
  Source:Statesman
   
Indian brands raise fizz among non-colas
Source:Financial Express
International News
On Advertising: All aboard! Pixels join the ride, too
  Source:IHT
   
UM Strategist Stewart Heads to OMD
McCann Snags Mike's Hard Lemonade
Ad Icon Frank Perdue Dies
Motorola Hires 180 for Branding Assignment
  Source: Ad Week
   
Tribune Ad Exec Is Named L.A. Times General Manager
  Source: Los Angeles Times
   
SEM To Launch Trademark Monitoring Service
Nielsen Lays Out Plan For Local TV Measurement, Says DVRs Are Madison Avenue's Problem
David Verklin Awarded Millions In Aegis Shares, Options
  Source: Media Post
Mark Wnek on Advertising
  Source: Independent,
   
Littleton Advertising & Marketing To Provide Marketing
Global Real Estate Marketplace Announces Free Advertising
  Source:Khalsa News Network
   
Quantum Media scoops Loans.co.uk account
IPC names Caroline McDevitt as new group ad boss
Make Poverty History ad to make TV debut
  Source: Media Week (UK)
   
BBC launches advertising campaign in Iraq
Campaign management is as important as planning
  Source:Ame Info
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