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Microsense will focus on three business models for larger market
penetration:
- Build, Operate and Share (BOS) - for the hospitality sector
and property owners
- Build, Operate, Transfer (BOT) – for service providers,
and
- Build, Operate and Own, (BOO)
"The present population of laptops in India is about one million
with 250,000 expected to be added next year. Laptop user will find
ready availability of hotspots a great convenience for improved
productivity. Microsense being an early mover is geared to ride
the Wi-Fi wave in India," said Microsense Pvt Ltd managing
director S Kailasanathan.
"Our objective is to cover the entire expanse of the NCR with
hot spots, which allows our users to move 'wirelessly' in Delhi
and adjoining cities," said Microsense director Deepak Talwar.
"Through our proactive strategy and full service model we expect
to attract more Wi-Fi users and significantly increase usage and
we will Wi-Fi many of these places," he added.
The service will be provided through post-paid and pre-paid access
accounts. Under the postpaid scheme users can choose from ‘Pay
as you browse’ and a monthly flat charge. There are three offers
under the prepaid category - Rs 35 for 15 minutes, Rs 55 for 30
minutes and Rs 105 for 60 minutes. Microsense roaming will also
allow users to use the same account across the country.
Some Wi-Fi industry highlights:
- IDC estimates 500,000 hotspots by 2010.
- This year 45,000 hotspots have been installed globally, half
in Asia, and the rest in US and Europe.
- Hotspots revenue expected to reach $ 3 billion in the US and
in Europe $ 2.6 billion by 2007.
- Subscribers continue to be, primarily, business users that are
accessing these networks via laptop computers. However, it is
expected that the usage of wireless LAN-enabled handhelds/PDAs
to increase over the next 18 months.
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