Microsense rolls out Wi-Fi service in Delhi

BANGALORE: In keeping with the explosive worldwide growth of Wi-Fi; Microsense -- the largest provider of this service in the country -- announced their multi pronged growth strategy to set up 100 Wi-Fi spots across Delhi over the next six months.



Currently, Microsense has over 20 hotspots in the Delhi's NCR region and a total of 200 in the country. These locations include Caf? Coffee day outlets, hotels, restaurants and other convenient locations. All Microsense hot spots are Intel certified and Wi-Fi alliance certified to ensure the highest international standard of service.



Microsense is also implementing several hundred public hotspots across the country and expects its network to grow to 1,000 locations in the next six months. To further consolidate its position Microsense has built networks in partnership with telecom providers such as Airtel and MTNL, which will allow them to access the huge subscriber base of the service providers for Wi-Fi usage.



Microsense will focus on three business models for larger market


Build, Operate and Share (BOS) - for the hospitality sector and property owners

Build, Operate, Transfer (BOT) ? for service providers, and

Build, Operate and Own, (BOO)

"The present population of laptops in India is about one million with 250,000 expected to be added next year. Laptop user will find ready availability of hotspots a great convenience for improved productivity. Microsense being an early mover is geared to ride the Wi-Fi wave in India," said Microsense Pvt Ltd managing director S Kailasanathan.

"Our objective is to cover the entire expanse of the NCR with hot spots, which allows our users to move 'wirelessly' in Delhi and adjoining cities," said Microsense director Deepak Talwar. "Through our proactive strategy and full service model we expect to attract more Wi-Fi users and significantly increase usage and we will Wi-Fi many of these places," he added.

The service will be provided through post-paid and pre-paid access accounts. Under the postpaid scheme users can choose from ?Pay as you browse? and a monthly flat charge. There are three offers under the prepaid category - Rs 35 for 15 minutes, Rs 55 for 30 minutes and Rs 105 for 60 minutes. Microsense roaming will also allow users to use the same account across the country.

Some Wi-Fi industry highlights:

IDC estimates 500,000 hotspots by 2010.

This year 45,000 hotspots have been installed globally, half in Asia, and the rest in US and Europe.

Hotspots revenue expected to reach $ 3 billion in the US and in Europe $ 2.6 billion by 2007.

Subscribers continue to be, primarily, business users that are accessing these networks via laptop computers. However, it is expected that the usage of wireless LAN-enabled handhelds/PDAs to increase over the next 18 months.

Latest Reads
Ajay Gahlaut resigns from Ogilvy India

Ajay Gahlaut, the deputy CCO of Ogilvy India and CCO of Ogilvy North has resigned from the company. 

MAM Media and Advertising People
Concept BIU Acquires the Business of Bluebytes

Concept Business Intelligence Unit (Concept BIU), one of India’s leading media monitoring agencies, has acquired the business of Comniscient Group’s Bluebytes News.

MAM Media and Advertising AD Agencies
Pump it up this holiday season with Athleisure Lifestyle

Family bonding is a complex equation given how different people belonging to the same family can turn out to be- their preferences, their tastes and their opinions.

MAM Marketing MAM
Quess Corp launches its first outdoor campaign, ‘’I AM QUESS’’ to expand brand awareness

Quess Corp, India’s leading business services provider, has launched its first outdoor campaign, ‘’I AM QUESS’’ to expand awareness and communicate with its customers directly.

MAM Media and Advertising Ad Campaigns
Brands, agencies to rewire approaches using data: CVL Srinivas, WPP

Data. A four letter word that has even the senior most executives sweating and scratching their heads. While it is a small little word, understanding how to use it, is actually very complicated. That’s why  all we’ve been hearing about in the last year is how can brands and agencies leverage the...

MAM Media and Advertising People
Hershey Kisses will now be Made in India

We’ve all been there where we ask our relatives and friends to bring us imported chocolates and candies from their trip abroad. Hershey’s Kisses have always been one such popular chocolate. The chocolates are distinct because of their unique shape and each one is delicately wrapped to make them...

MAM Marketing Brands
Social Kinnect awarded digital mandate of entire Indiabulls Group

Social Kinnect, an Indian independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group. The agency will be responsible for managing the social media platforms of the entire Indiabulls Group umbrella namely - Indiabulls Housing Finance Limited (IBHFL),...

MAM Media and Advertising Account
Grapes Digital to handle digital mandate for Realme smartphones

Realme, an emerging smartphone brand that specialises in providing high quality smartphones has extended its association with Grapes Digital. In addition to the strategic communications mandate, it has also handed over the digital media mandate to the agency. Grapes will now be responsible for...

MAM Media and Advertising Account
Dentsu Aegis Network removes Kartik Iyer & 3 seniors following sexual harassment allegations

Amidst the ongoing #MeToo movement, where several allegations regarding sexual harassment and sexual assault have come to light, the media and entertainment industry isn’t left behind.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories