12 April 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 84


Media, Advertising & Marketing Watch





Lowe revamps planning services; launches strategy division
In a move to ensure rigour in understanding business issues and hurdles to growth, Lowe India has revamped its planning services with the launch of a strategy division.

Madison unveils sub-brands; Punita made group CEO
Punita Arumugam has been elevated to Madison Media Group CEO. The home grown media agency has also launched two sub brands titled Madison Media Plus and Madison Media Infinity.

Viacom launches digital escalator posters on the tube
In a first of its kind initiative, US outdoor agency Viacom Outdoor is launching digital escalator posters on the London Underground in the UK. The company sells ad space on behalf of the London Underground (the Tube).

Discovery India appoints Hanmer & Partners

Elcoteq launches Indian manufacturing facility

What's the Idea? Bazaar Bhav on mobiles

Guest Speak
Two Masters of IBM Name Brand? …Think
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (20 March 2005 to 26 March 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (20 March 2005 to 26 March 2005)
Star Plus
Sony Entertainment
Sun TV
DD Sports
DD1
Zee Cinema

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
DY&R's Everest set for makeover
Bengal allots more for tourism promotion
Majority shareholders okay Bajaj Tempo name change
Source:The Hindu Business Line
 
   
Tamil Nadu to campaign for Formula 1 racing
Source:The Hindu
   
Madison restructures operations, top deck
Watch! Adidas kicks off new range
Year started well for M&C Saatchi
Source:Economic Times
Welspun India appoints rmg david, Carat
Guha's charm at work: ZEE topples Sony in channel sweepstakes
Lowe launches Strategy Division
Restructuring at Madison: Punitha Arumugam becomes group CEO
HPCL calls for an agency pitch
TOI starts hiring staff for Chennai operations
Source:Agency Faqs
   
Bengal plans tourism ad blitz
  Source:Business Standard
   
Welspun India appoints ad agencies
Source:Deepika Global
International News
Sponsors Aboard In-Game Ad Network
Publicis Groupe Aligns PR Resources
Clients Catch Baseball Fever
GSD&M Names 2 Account Directors
  Source: Ad Week
   
Carat scoops COI TV buying account
IPC signs global branding partnership
  Source: Media Week (UK)
   
FTC Releases Result of Weight-Loss Advertising Survey
  Source:Federal Trade Commission
   
Orange appoints i-level to handle £4m digital planning and buying account
  Source:Digital Bulletin,
   
DCUO Launches Nielsen Oversight Ad Campaign
Massive Launches In-Game Ad Net
  Source: Media Week (US)
Media Continues To Dominate Agency Searches, Saatchi Most Profiled
AOL Launches Pay-Per-Call Ads
Massive Signs 12 Advertisers For Product Placement In Video Games
Carat Makes Blog Entry, Offers New Practice
  Source: Media Post
   
BBC advertising a real turn-off
  Source:Edinburgh Evening News
   
Massive starts network to put ads in video games
  Source:Reuters
   
M&C Saatchi promotes global prospects
  Source: Times Online (UK)
   
N.Z. Job Advertisements Fall in March on Easter, ANZ Bank Says
  Source:Bloomberg
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