Lowe revamps planning services; launches strategy division

MUMBAI: In a move to ensure rigour in understanding business issues and hurdles to growth, Lowe India has revamped its planning services with the launch of a strategy division.

This division will be manned by eight brand strategists, most of whom have over 10 years experience in advertising, market research and marketing. The brand strategists will be assisted by a team of 20 other planners across the agency.



The roles of the brand strategists too have been redefined. A strategist at Lowe will go beyond formulation of brand communication game plan. Also, planners would guide the teams through line executions, where needed, rather than just mass media campaigns.



The newly-formed division will embark upon a number of knowledge projects on an ongoing basis. These projects would focus on observing changing consumer and market trends in the overall area of marketing and communication.

For example, Lowe's just-released 'Lowe Faces of Asia report'. This is part of an Asia Pacific regional study covering countries like China, Thailand, Vietnam, Hong Kong, Malaysia and the Philippines, in addition to India. The study focuses on `Mrs. Urban India,' housewives in urban areas, and builds a comprehensive picture of their values, lifestyles, media habits and product consumption behaviour.

"Our strategists will complete at least five more knowledge projects like 'Faces' during the current year and share the knowledge with our clients", Lowe president and COO Pranesh Misra was quoted as saying in an official statement.

According to him, "We have always believed in creative products and will continue to do so. The strategy division will add another significant dimension to our service offering and, hopefully, build another point of differential for the agency."

Latest Reads
Gulzar lightens up Luminous's Diwali

MUMBAI: Luminous has launched a unique social campaign that celebrates a part of Diwali that we often forget to talk about. While most Diwali campaigns talk about spending and splurging, others talk about the display of lights and fireworks across the country. This campaign, however, goes away from...

MAM Marketing MAM
Multi-media ad campaign to popularise gold coin

A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council. Being launched this week, the campaign will cover...

MAM Media and Advertising Ad Campaigns
Vizeum launches Binary, special advisory unit for media clients

“Media business is, in the short term, headed for a tipping point, driven by the changing consumer-media interface,” emphasises Vizeum India MD Shripad Kulkarni, who strongly believes that media companies need a definitive transformation strategy in place now.

MAM Media and Advertising Media Agencies
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media. The account will be handled out of Gurgaon office led by Uday Mohan. The...

MAM Media and Advertising Account
TV festive ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories