29 September 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 49











Media, Advertising & Marketing Watch













Star goes the CSR way with heart care & SMS
Star in an endeavour to promote heart care has tied up with action man Akshay Kumar - the Good Heart ambassador for The Institute of Preventive Cardiology Foundation - to create awareness about prevention of heart attacks through Star 7827.

Fosters signs on Ausssie cricketer Shane Warne
They may not be allowed to advertise. However, that is not stopping beer brand Fosters from using Australia's upcoming cricket tour of India as a vehicle to build brand connect with the consumer.

Hutchinson launches TV-on-mobile service
Cellular service provider Hutchinson Essar has announced that it has launched the Hutch TV-on-mobile service, which will be accessible over its Edge (Enhanced Data rate for Global Evolution)-enabled network, offering television content from 13 channels.

Alliance bags Apella Watches, Flex Ind accounts

Kelloggs readies new interactive contest for kids

DVD library chain Cinema Paradiso enters Bangalore

BBC World attributes quiz show success to promos

Bharti Teletech introduces new cordless telephones

Nerolac unveils 'Rangeen Bhavishya' Diwali offer

Budweiser to be beer sponsor for Beijing Olympics

BBC promotes its Arabic FM service in Baghdad

Perfetti introduces new sugar free chewing gum

TV Ratings
Top 10 Programmes (12 September 2004 to 18 September 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (12 September 2004 to 18 September 2004)
Star Plus
Sony Entertainment
Sun TV
Gemini TV
MAX

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Today's Newsbreakers.......India
It's all about ad space
Graveyard shift: trying times for women
BCCI in talks with Nimbus for production, marketing
Intel makes marketing push for Centrino chip
Source:The Economic Times
 
Vanishing Cos: Ads To Trace Promoters Soon
Source:Financial Express
   
 
Utterly, butterly, delicious - even 38 years later
Source:New Kerala
Aaren Initiative launches outdoor planning software; new office
`Popcorn' team arrives
Source:The Hindu Business Line
 
 
K Raheja signs up Alok Nanda for realty biz
ZEE eyes late evening prime slots
V Ramani is IOA chief

Source:Agency Faqs
International News
Radio Shack Reaches Out to Shops
Y&R Bows First Work for Toys R Us
Nielsen to Offer Minute-by-Minute Ratings
Toyota Moves Forward in Ads From Saatchi
  Source:Ad Week
   
Toyota Moving Forward With New Effort
Holiday, Hampton Want Travelers To Drop Inn
A-B Taps 2008 Olympic Deal
  Source: BrandWeek
   
Nielsen Signs TV Station Groups to LPM Service in Future Markets
Nielsen to Offer Minute-by-Minute Ratings
  Source: Media Week (US)
   
NTL and Telewest sign 24/7 for digital ads
Top Gear wins Ford Focus brief
  Source: Media Week (UK)
   
   
Nielsen Finally Agrees To Commercial Ratings, Data Available In October '05
Study Benchmarks Internet 'Reach,' Suggests Targeting 'Light' Users Via Discrete Sites, Not Big Portals
  Source: Media Post
   
Scooby and Becks team up for ad
  Source: Guardian UK
   
Shoe Sponsorship for 'Everyday Runner'
  Source:7ONLINE
   
Google Ad Policies to Be Publicly Expanded
  Source: Clickz
   
Product placement prickly predicament
  Source:Seattle Post Intelligencer
   
Now, hi-tech cabs that give passengers an interactive experience
  Source: New Kerala
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