Fosters signs on Australian cricketer Shane Warne

MUMBAI: They may not be allowed to advertise. However,

that is not stopping beer brand Fosters from using Australia's

upcoming cricket tour of India as a vehicle to build brand connect with the consumer.

The company has signed up leg spinning wizard Shane Warne for a series of promotional activities.



Speaking on the initiative, Fosters India MD Pradeep Gidwani says, "We have lined up a slate of activities with Warne over the next month. We will organize press briefings. We will also be advertising our association with the cricketer in bars and restaurants across the country."



"We will be having contests where consumers can meet and spend time with the cricketer. We have also tied up with speedster Brett Lee. As the Australian team has just arrived we are in the process of negotiating deals with some of the other players," Gidwani says.

Warne, who was also present at the media briefing, said there were currently no plans for him to do any television commercials for any brand. In the past, Warne has done a few TVCs for Pepsi along with India's cricketing icon Sachin Tendulkar and former West Indies cricket captain Carl Hooper. Warne will also be writing a series of columns for The Times Of India.



The Australian cricket star also made a mention of the Shane Warne Foundation. This is an initiative to help underprivileged kids. He added that he plans to start an Indian foundation sometime in the future.

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