Bharti Teletech introduces new cordless telephones

MUMBAI: Bharti Teletech today introduced the country’s first 2.4 GHz band cordless phone range in the organised sector in India. The range includes three models each of the Beetel and the GE brands.

Bharti Teletech has a strategic alliance with Atlinks (a Thomson subsidiary), to manufacture fixed line phones for global exports and exclusively market and distribute the GE range of fixed line phones in India.

 

 

The launch of the 2.4 GHz cordless phones is in keeping with the company’s strategy to further consolidate its leadership position in the cordless phone segment. The company plans to sell one million 2.4GHz cordless phones in the next two years.

Bharti Teletech is the first company to introduce the 2.4 GHz range of cordless phones shortly after the DoT de-licensing the indoor use of low power equipment in the frequency band of 2.4 GHz to 2.4835 GHz to boost wireless access technologies.

The 2.4 GHz band cordless phones offer multifarious benefits to customers including superior voice clarity and upto three times better range in comparison to the existing CT-0 range of phones. These phones will be marketed across more than 8,200 sales and distribution outlets of the company and will be available in various price bands ranging from Rs 1995 to Rs 4995.

 

 

Bharti Teletech also announced the rollout of the first consignment of GE phones manufactured at its Ludhiana factory, meant for exports. This is as per the agreement between Bharti and Atlinks. Besides rolling out the

first GE phone manufactured in India, Bharti Teletech has also recently introduced six models of the GE brand of corded and cordless phones ranging from Rs 495 to Rs 2595.

 

 

Launching the range of phones, Bharti Teletech vice chairman and managing director Rakesh Bharti Mittal said, "It gives me great pleasure to introduce yet another first from the stable of Bharti Teletech. We have always been at the forefront of offering cutting edge products to our customers and the introduction of this range of technologically advanced 2.4 GHz frequency band phones will further enhance the overall product experience. We would also like to take this opportunity to compliment the government on delicensing the indoor use of low power equipment in this frequency band, thereby enabling manufacturers like us to leverage this in providing best-in-class products to our customers."

According to Atlinks sales manger - India Nicolas Zentz, "The introduction of the 2.4 GHz range of cordless phones under the GE brand stands testimony to our growing partnership and reinforces our belief in Bharti Teletech as the most preferred telephone manufacturing company in India. We look forward to this mutually beneficial partnership growing stronger by the day and introducing a much wider range of technologically advanced GE phones."

The company also announced that it would further strengthen its distribution network to 245 distributors and 10,000 retailers by the end of this fiscal. In all, Bharti Teletech is targeting a sale of five million fixed line telephone sets by the end of this current fiscal.

The company has consolidated its dominant leadership position in all the three segments of the domestic telephone market – the operator market comprising purchases by BSNL and MTNL, the open retail market and the private service provider’s market.

Said Bharti Teletech CEO Pawan Kapur, "Along with our superior manufacturing and R&D capabilities, Bharti Teletech has always looked at consumer needs and provided the products on such feedbacks with our inherent strength of R&D capability."

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