| "Kellogg’s Chocos is built on the core equity
of fun and adventure. Given the overwhelming success and response
to our recent Spider-Man 2 promotion, we were inspired to continue
the excitement and introduce new elements in the Chocos story,"
said Kellogg India Pvt Ltd managing director K Venkatachalam.
"Our communication for Kellogg’s Chocos has always been
based on the adventure platform. This is the first time we are using
a combination of interactive media to dialogue with our target audience
in India," he added.
|
Kellogg’s
Chocos has launched an interactive campaign introducing several fun
characters at the breakfast table. With this, kids will get the opportunity
to rescue their favourite Chocos from Crafty Croc, who is threatening
to steal Chocos by trapping Choco the Bear in the jungle pond.